Debating and discussing the benefits and drawbacks

Thematic instruction is a method of learning that is going more and more outstanding within schools across the state due to the Government ‘s instruction reappraisal and their proposed new course of study for 2011. The switch to this method of instruction is intended to assist reorganize the traditional capable countries into ‘thematic ‘ countries of acquisition, easing the force per unit areas on schools to learn purely to the course of study and give their instructors the freedom they need in order to make cross-curricular thematic lessons. This study will try to specify both thematic and cross-curricular instruction and discourse their several advantages and disadvantages. Shoemaker ( 1989 ) states that a cross-curriculum instruction is one that is set up so that schoolroom topics overlap with one another, the method efforts to convey together legion facets of the course of study into assorted lessons to reflect the ‘real universe ‘ such that pupils can â€Å" utilize cognition learned in one context as a cognition base in other contexts † ( Collins, Brown, & A ; Newman, 1989 ) . Shanahan ( 1995 ) agrees with this definition, he states that â€Å" thematic instruction is a method of forming learning about subjects or subjects doing it possible to incorporate direction across nucleus countries†¦ Thematic units are designed to promote pupils to dig deep into subjects developing both an consciousness and apprehension of bing connexions across thoughts. † The above definitions suggest that thematic and cross-curricular instruction is indispensable for kids to tie in that accomplishments learnt in one category are of import to ols for finishing undertakings within other topics in school and undertakings outside. Applebee, Langer, & A ; Mullis ( 1989 ) study why the alteration to this method or instruction is necessary â€Å" while pupils are larning the basic information in nucleus capable countries, they are non larning to use their cognition efficaciously in thought and logical thinking † Marzano ( 1991 ) and Perkins ( 1991 ) construct on this ; they believe that these methods work towards turn toing some ‘recurring jobs ‘ in instruction, one in peculiar being that of stray accomplishment direction. Ofsted ‘s study ‘The Curriculum in Successful Primary Schools ‘ ( 2002 ) in which it was noted that successful schools were the 1s in which â€Å" The instructors recognised that where links are effectual they enable students to use the cognition and accomplishments learned in one topic to others. † Because cross-curricular and thematic instruction involves the linking of activities that are designed around subjects or subjects every bit good as traversing legion countries within the National Curriculum they â€Å" provide an environment that Fosters and encourages procedure acquisition and active engagement of all pupils † ( Fisher, 1991 ) , this would therefore aid instructor turn to the different acquisition manners of students within their schoolrooms. A claim that Komorowska ( 2001 ) backs up, saying that because â€Å" teaching kids is non systematic, the methods and techniques chosen by the instructor are of a higher significance than their consequences. † With respects to the diverse acquisition manners that kids have, experts have identified three ( hypertext transfer protocol: //www.time4learning.com/learning-styles.shtml ) : Auditory scholars remember by speaking out loud, like to hold things explained orally and may hold problem with written instructions. Auditory scholars may speak to themselves when larning something new. Ocular scholars easy retrieve ocular inside informations and prefer to see what they are larning. They prefer to compose down instructions and may hold problem following talks. This type of scholar enjoys art and drawing ; reads maps, charts and diagrams good ; fascinated with machines and innovations ; dramas with Lego ; likes labyrinths and mystifiers. Kinesthetic scholars prefer activities that allow them to make what they are larning about. Haptic scholars like to touch things in order to larn about them and wish to travel around when speaking or listening. Shows you instead than Tells you. Through the usage of thematic and transverse curricular instruction, schoolroom instructors are able to provide for these three distinct groups of scholars and, hence, make an ambiance in which each group remains interested in the lesson therefore battling any ennui and increasing the students ‘ potency for larning. Former Secretary of State for Education and Skills, Charles Clarke, wrote in the Excellence and Enjoyment Strategy ( 2004 ) , â€Å" What makes good primary instruction great is the merger of excellence and enjoyment. Children learn better when they are excited and engaged – but what excites them and engages them best is genuinely first-class instruction, which challenges them and shows them what they can make. † Which falls in line with Larsen-Freeman ‘s statement ( 2000 ) that larning becomes even more effectual due to it being â€Å" facilitated in a cheerful environment † , and Resnick ‘s ( 1989 ) claim that this method increases students ‘ motive for larning and their degree of battle because they can see the value of what they are being taught and become more actively engaged in the lesson as opposed to the isolated accomplishment larning that other methods offer. It is, nevertheless, of import to see general larning features every bit good as the antecedently mentioned groups of features and how these are successfully manipulated through the usage of these methods. Thaiss ( 1986 ) , Krogh ( 1990 ) and Jacobs ( 1989 ) all write that kids that are able to utilize fact-finding accomplishments to research what they are larning, and interact with other members of their acquisition community, whether that ‘s other students, instructors or schoolroom helpers, really learn more than those kids that are non encouraged to inquire inquiries and portion sentiments with other scholars. Vygotsky ( 1962 ) gives us an account as to why this technique is successful. He pointed out that kids who have different accomplishments, learn from each other. This is because through the encouragement of probe, oppugning and working together, students are given the chance to see undertakings from the point of position of others. Finally, the humanistic attack in learning emphasises the importance of single and typical features of a human being and the desire for fulfillment. In instruction it means student-oriented learning instead than teacher-oriented one Biskup ( 1990 ) . Fisher et Al says, â€Å" what promotes creativeness is a oppugning schoolroom, where instructors and students ask unusual and ambitious inquiries ; where new connexions are made ; where thoughts are represented in different ways- visually, physically and verbally ; where there are fresh attacks and solutions to jobs ; and where the effects of thoughts and actions are critically evaluated. † In a humanistic schoolroom, such as the 1 that uses thematic and cross-curricular methods, the instructor is non merely a protagonist and assistant but besides a scholar. This is because the work is based on subjects that the instructor may non be used to, it brings the instructor down to the same degree of the kid and the student about takes charge in look intoing by inquiring inquiries. The instructor ‘s chief function is to make an ambiance in which scholars feel relaxed and do non hold any suppressions therefore scholars ‘ endowments are exploited during the learning procedure. Of class, whilst there are legion benefits to utilizing these methods, there are besides a figure of drawbacks which must be considered. David Hart, former general secretary of the National Association of Head Teachers, â€Å" Theme-based instruction will disfavor students in the passage to secondary. And it will do the secondary instructor ‘s undertaking much more hard. † This is to state that even though there may be benefits to learning like this within a primary schoolroom, students heading from a mostly thematic based manner of learning could perchance happen that the generic manner of learning within secondary instruction i.e. topic-based acquisition, hard to set to. Thus disfavoring the student ‘s learning experience, compared to schoolmates who are used to this type of instruction. Further drawbacks of the methods include the demand for ongoing coaction between instructors and planning, as the subjects must be carefully and thought through in order for them to be meaningful and do sense within the course of study. Chris Woodhead, states in his study of 1992 that, â€Å" It ‘s harder for instructors to construction a consistent proviso in the topics that are deserving analyzing if they ‘re seeking to build links between these topics every bit good. † The excess work that Woodhead remarks on is necessary for the success of the methods because the intertwining of the course of study within that one subject, as stated earlier, may be hard and would necessitate a batch of planning and coaction with other members of staff, and without this excess work from the instructors it is possible that some content that could be covered may be missed. Finally, with respects to planning, the resources available to instructors within a school could besides be a possible obstruction for the two methods. For illustration a school may non hold sufficient ICT resources for all twelvemonth groups to utilize in order to develop these accomplishments during literacy or numeracy lessons. There is besides the possibility that within these Sessionss that some students get confused and lose sight of the chief constructs of the activity or lesson. This could be down to hapless planning and administration of the instructor or due to the student being over-stimulated with the many different activities in gesture within the lesson, therefore, ensuing in the student being ‘spread thinly ‘ across the lesson, go forthing attempts for larning uneffective. The cross-curricula and thematic methods of instruction can be good to instructors and pupils, as discussed antecedently they allow kids to larn in a manner that is most natural to them. As Scott and Ytreberg ( 1990 ) province: â€Å" some kids develop early, some later. Some kids develop bit by bit, others in springs and bounds. It is non possible that at the age of five all kids can make x, at the age of seven they can all make Ys, or that at the age of 10 they can all make z.. † This is to state that kids are all different human existences larning things at different rates. These methods allow all students to pick up the intended acquisition aims and ends through this fact-finding procedure, it ‘s through this procedure that the students become more responsible and engaged in their ain acquisition. In consequence this ‘levels the playing field ‘ leting the students to successfully finish the acquisition aim in their ain manner and within the intended perio d of clip. However, it would be prudent to take to these methods with cautiousness as the drawbacks discussed do look to hold footing such as

The Impact of Stress and Its Effect on Society

Introduction Stress is like a fever boiling in the human system, as it rises, the body weakens. What exactly is the meaning of stress, and how does it affect the daily lives of people? Stress can be defined as an unpleasant state of emotional and physiological arousal that people experience in situations that they either perceive as dangerous or threatening to their well being(Morrow 2011). A person can under go stress through out their daily lives, and for many, stress is so common place that is has become a way of life.The correlation between stress and age has been studied continuously through out recent years(Morrow 2011) Some people define stress as events or situations that cause them to feel tension, pressure, or negative emotions such as anxiety and anger. The amount of stress can affect different age ranges of people around the world. What exactly are the causes of stress? How does stress correlate to men and women of different ages? Does stress play a larger role in youth a nd adolescence, middle aged adults, or the senior citizens of the society?I collected studies to help answer these questions on how stress impacts its effect on age and society. Causes of Stress There are many causes that affect stress. Stress is the emotional and physical way in which people respond to pressure (Seaward 2012). Physiological changes-such as increased heart rate and muscle tension-as well as emotional and behavioral changes are ways people respond to stress (Seaward 2012). Most psychologists regard stress as a process involving a person's interpretation and response to a threatening event.In order to manage stressful situations people must first observe the general causes that can lead to stress. The UK’s health and safety executive lists keys stress factors that could be the causes of stress at work, some of which include the demand of a job, the control staff and how they do their job, and the relationship with their colleagues. ( Seaward 2012). Perceived th reats, social, and financial threats also lead a person to feel very stress. In particular, it will be worse when the person feels they have no response that can resolve the threat and it can affect the need for a sense f control( Seaward 2012). Fear or uncertainties are other causes of stress, as fear can lead to imagined outcomes, which are the real source of stress. Stressors could also include: death of a spouse or family member, a friend, a person’s well being, injury, or a pregnancy. The Negative vs. The Positive First of all it is good to know that stress is not only negative but it can also be positive and positively affect an individual. This positive stress aids an individual in motivation and inspiration to finish certain projects or creative thinking when completing a task.For athletes this stress arises before the competition, for some it may arise during a joy ride on a rollercoaster, and for others it may arise when watching an exciting movie(Mills, Reiss, & Do mbeck, 2012). The lives of people are almost daily affected by both types positive and negative stress. A type of short-term stress that increases a person’s immediate strength is know as eustress, it comes in effect at times of creativity, physical activity, enthusiasm or excitement(Mills, Reiss, & Dombeck, 2012).Negative stress, however, can arise when a normal routine is constantly altered and adjusted, Humans who try to adapt to new situations are faced with distress that causes feelings of discomfort, anxiety and unfamiliarity (Mills, Reiss, & Dombeck, 2012). Distress is often divided into two types of stress, acute stress and chronic stress. Acute stress is a short-term stress that intensifies and disappears quickly. A more severe type of distress is chronic stress, it is long-term stress that can exist for weeks, months or in worst case even years(Mills, Reiss, & Dombeck, 2012).Constant change in routine demands on someone or forces them to adjust can be stressful. . I n small doses, stress can motivate and help perform someone under pressure, but it could also have a negative impact on the mind and body of a human. Stress and Gender The physiology of the stress response is similar for everyone. Researchers believe that there are distinct differences in the way women and men experience and respond to stress(e. g. , Bekker, &. Boselie, K, 2002).Community surveys taken in many countries find women consistently report greater distress than men do in study of roughly 1,100 American adults that appeared in The Journal of Personality and Social Psychology, found that women were more likely than men to experience ongoing stress and feel that their lives were out of their control (e. g. , Bekker, &. Boselie, K, 2002). Social responsibilities typically handled by women some of which including child care, care of older relatives, and housework are exposes of more abundant opportunities for distress(e. g. , Bekker, &.Boselie, K, 2002). Men more often report financial stress than women do, which makes sense since men are traditionally expected to be breadwinners. In a UCLA study analyzed data from hundreds of biological and behavioral studies concluded that females were more likely to deal with stress by nurturing those around them and reaching out to others(e. g. , Bekker, &. Boselie, K, 2002). Men, on the other hand, were more likely to sequester themselves or initiate a confrontation, behavior in line with the â€Å"fight or flight†response that's long been associated with stress(e. g. Bekker, &. Boselie, K, 2002). Men and women's different reactions to stress might be more than just an interesting observation, it could account for differences in their longevity and health (Millius 2011). Stress in Youth and Adolescence Stress in early childhood is experienced in many forms, and it varies by the each individual with the child’s developmental level, and their previous life experiences(Jewett & Peterson 2002). Adapting or managing stress appears to be highly dependent on a child’s developmental capabilities and coping-skill inventory(Jewett & Peterson 2002).Children under the age of 6 are developmentally less capable of thinking about an event in its entirety; such as, comprehending an event separate from their own feelings; and modifying their physical reactions in response to change in stimuli (Jewett & Peterson 2002). The increasing knowledge about the importance and impact of stress on young children should be put to good use in reducing stress factors for young children and in assisting children to increase coping strategies and healthy responses to the unavoidable stresses in their lives(Jewett and Peterson 2002).The adolescent years are among the most stressful times in a person's life. Adolescence is the time of life when children change into adults. They are going through puberty, meeting the changing expectations of others, and coping with feelings that may be new to them. Adolescen ts are between stages their thoughts, behavior, and social relations are all changing radically and this is when stress is most likely to occur. Stress in Adulthood and Old Age An adult has so many responsibilities that have to do with work, family and even friends. Today, more and more adult continue with bad habits that might have come as a result of stress.These habits include abuse of substances like drugs and alcohol (Millius 2011). This is because many are not able to deal fully with their issues and they feel like nobody can help them. Stress at adulthood is caused by very many factors and the first one is financial obligations (Millius 2011). Men and women are constantly working hard to provide for their families but, the money seems to be never enough and this leads to a lot of frustration. Many adults continue to be stressed and this has resulted to other effects like poor health (Millius 2011).Older adults prolonged stress that can come from chronic illness, disability or the loss of a spouse. These types of stressors are long term and could be more difficult to deal with. The stress hormones that stimulate the brain and body can take a toll on an older person that can damage brain cells which could lead to depression(e. g, Smith, Smith & Segal 2012). Often adults experience fatigue, loss of memory and concentration, and an increased risk of chronic diseases such as heart disease and cancer. Body and Prevention A person must first recognize the signs and symptoms of stress and taking steps to reduce its harmful effects.Stress symptoms can affect the human body, thoughts, feelings, and a person’s behavior. Stress that's left unchecked can contribute to health problems such as high blood pressure, heart disease, obesity and diabetes (Marrow 2011). With widespread damage that stress can cause, it is important to know one’s own limit. How much stress is â€Å"too much† differs from person to person. Some people roll with the punches , while others crumble at the slightest obstacle or frustration, while others seem to thrive on the excitement and challenge of a high-stress lifestyle.The ability to tolerate stress depends on many factors including the general quality of relationships, their outlook on life, emotional intelligence, and genetics(Marrow 2011). Exercising regularly and learning relaxation techniques such as, deep breathing, meditation and yoga can be helpful. Accept that there are situation that can not be controlled and seeing the positive aspects of change and solve whatever problems you can and let go of the rest. Conclusion Stress challenges can help people to grow. We have seen how stress correlates to age and gender and what the major causes of stress are.Examining and taking action on the negative and positive aspects of stressful situations we are equipping ourselves to tackle more challenging tasks in our working life. Stress References: Bekker, M. H. J. and Boselie, K. A. H. M. (2002), Gend er and stress: is gender role stress? A re- examination of the relationship between feminine gender role stress and eating disorders. Stress and Health, 18: 141–149. Jewett, J & Peterson, K (2002). Stress and Young Children. Eric Digest. Champaign, IL Retrieved from http://ceep. crc. uiuc. edu/eecearchive/digests/2002/jewett02. df Harry Mills, Ph. D. , Natalie Reiss, Ph. D. and Mark Dombeck,(2012) Positive and negative stress. Retrieved from http://info. emergencehealthnetwork. org/poc/view_doc. php? type=doc=16151=474 Millius, S (2011, September 24). Early stress is contagious in adulthood. Volume 180 #7 (p. 14) Retrieved from http://www. sciencenews. org/view/generic/id/333416/title/Early_stress_is_contagious_in_adulthood Morrow, A ( 2011, January 19) Stress Definition. The New York Times Company. Retrieved from http://dying. about. com/od/glossary/g/stress. htm

Asboville tells the story of JB, a sixteen year old verging on delinquency Essay

Asboville tells the story of JB, a sixteen year old verging on delinquency. After warnings about stone-throwing, keying cars (scratching a key on the car body work) , breaking windows and making children’s play parks a no go zone for the under 14s and the over 17s alike, he is caught vandalising property. He is served with an ASBO, his likeness is pasted up on posters all over his estate, and he is sent to live with his uncle in a quiet seaside town. His punishment is to work at painting the beach huts. At one hut each day, it will take JB the entire summer. However is-this what it is always going to be like for JB? Or is there a ray of hope? The book opens on the estate where JB, Scooby, Carla and Dicko are kicking around. We also learn that ‘JB’S court case was just two days away. ’Already the book has started off with in a negative state. In addition his behaviour is like the other teenagers in this novel, he doesn’t think about consequences until it’s too late. In chapter two JB is on the train, heading to Haycliffe. He’s missing his friends. There’s a moment where JB stares out of the window at the backs of houses and eventually sees a reflection of himself. He doesn’t like what he sees. ‘JB punched the window. A blast of pain shot up his arm.’ Furthermore he feels that they are making an example of him. ‘Stuck the ASBO on him. Made an example of him.’ JB takes a taxi to Lowes Field where his Uncle lives. He sees the town from the taxi and the driver complains about how the place has changed. Eventually they arrive at a broken down caravan park and JB is left there in the place that is to become his home. Even when he moves to the beach it seems broken and unfriendly, also the driver of the taxi feels sympathy for JB when he gives the driver ‘a tenner out of his pocket and handed it over†¦ then gave JB a fiver back. â€Å"Looks like you need it,† he said.’ This shows that he knows what lies ahead for JB is going to be difficult. This further proves that this novel is pessimistic In chapter seven JB is starting to make changes as JB is introduced to his new life of painting beach huts. There’s a brief flashback to an event in his childhood and then we’re back on the beach again. He challenges his uncle briefly and is defeated. Boredom sets in. This shows a slight change from vandalism to work that helps himself rebuild. ‘†its’ only a beach hut!† his uncle turned to face him â€Å"never `only`, jay. Not when it’s your living.†Ã¢â‚¬â„¢ This shows that his Uncle is trying to teach him. This shows a ray of hope for JB. In chapter eight it seems as that ray of hope is short lived as JB has joined up with a new gang. Our first meeting with Moey’s gang. JB hides from them as they kick a tin of paint over his newly painted huts. Later they return and make fun of him. They argue about tagging. A short look at life on the estate with nobody taking responsibility and then JB thinking of his friends as another day comes to an end, his mobile silent and lifeless.’ The gang of lads passed by the crack. One of them spotted the tin of paint on the trestle. The fattest took a run at it, kicked it into the air.’ JB’s life gets harder as this gang will make things difficult for JB. After that on chapter eleven JB meets Sal for the first time. She asks his name. He tells her. She mentions the ships ’graveyard and then she’s gone. Sal becomes the mystery girl and therein lays the attraction. Sal tells us a little more about the ships ‘graveyard; how her friend Emma found it by accident; how her father doesn’t believe in its existence. ‘JB got a look at her now, curled brown hair hanging in front of her eyes, legs long and tanned. She was beautiful.’ This shows a great ray of hope as JB has made a new friend and has someone to talk to. However Sal has problems with her dad. To add in chapter twelve JB finds the gang at the Lifeboat Memorial on carnival day. He meets Moey and the girls, including Moey’s girlfriend, Lisette, for the first time. Moey infiltrates the parade and causes trouble with one of the lifeboat men who forces the gang to disembark and disperse into the alleyways. They arrive at the harbour where Moey demonstrates his nerve by lighting a banger and holding it in his fingers until the very last second. JB does the same. It’s a test of his nerve, a challenge. The noise from the bangers attracts the same man from the parade and once again he moves them on. Moey offers JB some cannabis. JB refuses to begin with but, in the end, he takes it on credit. After he’s left the gang he thinks about throwing the cannabis into the sea, but keeps it just in case. JB is being influenced by the gang, mostly Moey, to do bad things. ‘When it was JB’s turn he lit the banger and watched it burn while the gang watched him.’ This is supporting that this novel is pessimistic. In chapter fifteen Sal visits JB at the beach huts. JB lies about his age. It’s clear that there’s a connection between them. This is giving a ray of hope for not only JB but Sal also as JB has something positive has happened to him. Five chapters after that a new social worker arrives at the caravan park. His name is Tristan Bellows. He’s unsympathetic, the opposite of Swallow, and reminds JB of the rules he must follow. Next in chapter 21 JB’s positive luck ends as JB and Sal have an argument. She tells him what people think of his uncle and why. A clue to his uncle’s past. We learn that somebody made a hoax call to the lifeboat station on the night of the storm. JB is visited and questioned by the police. They discover the body of Sal’s father. JB stops Moey and his gang from torturing a kitten. Moey accuses him of making the hoax call. ‘† what like you? Making a hoax call and killing you girlfriend’s dad?†Ã¢â‚¬â„¢ This supports the fact that this novel is pessimistic; however in chapter twenty six on his way back to the caravan, he’s confronted by some of the members of Moey’s gang. They accuse him of making the hoax call. He stands up to them. This shows there is a ray of hope for JB as he starts to make changes. In addition he meets a smell boy on the beach and he made a new friends, someone who he can talk to and ‘He felt strangle relaxed with the boy’. This shows he has made a new friend and this novel may have a ray of hope. In chapter thirty-four, after completing the final hut and silently delivering some lyrics to Sal, JB spots two police cars at the caravan and Moey’s gang on the beach. Forced to make a choice, he approaches Moey’s gang who are sitting around a camp fire and to follow (in chapter 35) the first real climax to the novel. JB and Moey face up to each other. JB wields a knife. Moey’s gang scatter. JB takes up a flame from the fire and sets the beach huts alight. This is pessimistic and good at the same time as JB has realised that Moey was doing wrong and tries to stop him however the way he tries to stop him is negative, with a knife. Finally in the last two chapters JB sneaks back to the caravan then resolves to stay and face his punishment. JB’s decision is to stand and hold his ground. This is an important moment, for as we are well aware, there was a time when all he’d think of doing was running away. This is a major sign that JB has changed his ways and offers a ray of hope. And in the last chapter two months have passed. JB and his family have moved to a new house on the edge of the town. Sal calls from university. JB takes his phone to the beach where he lets Sal listen to the sound of the waves. They promise to see each other the following Christmas. This is where we know that JB has changed. So far my argument has been biased going towards the pessimistic side of the book however there aren’t many up’s to the book. This novel was over all negative and JB faced hard challenges to overcome, however in the end there is a ray of hope for the characters as once JB had stopped running away from things, like the police and real life he got back on track. Over all Asboville is a negative book from the start but towards the end offers a ray of hope to its characters.

Plato vs Aristotle Essay Example | Topics and Well Written Essays - 1250 words

Plato vs Aristotle - Essay Example For Aristotle, appreciation of â€Å"goods† like friendship, pleasure, virtue and more is what only required to living well (Rasmussen and Uyl 171). Aristotle said, â€Å"†¦and if all were to strive towards what is noble and strain every nerve to do the noblest deeds, everything would be as it should be for the common weal, and every one would secure for himself the goods that are greatest, since virtue is the greatest of goods† (Aristotle 157). This is the reason that Aristotle would most likely to agree in order to propose the idea that a leader should not enhance his own power, but create an atmosphere where followers will be able to achieve their potential. This is what Aristotle believed to be the essential point in order to live in a moral environment. Leadership is more of appreciation rather than training, and so the value of intelligence or knowledge may not be of high priority, but of what the reality speaks, which should not only be primarily based on re asons alone. However, for Plato, leadership with strong political sense should be strongly under the influence of intelligence and not superior force. Intelligence according to Plato leads to the achievement of the knowledge of the moral truths and the appropriate direction of political power that will serve the interest of the people. At one point, Like Plato, Aristotle believed that the ethical virtues that will hinder man from corruptions are the necessary requirements of a leader, because these are essential, but complex rational, emotional and social skills (Garver 199). For Plato, based on his â€Å"The Republic† argued that self-interest should not affect the quality of leadership (Chambliss 488). It is for this reason that those leaders who are serving for the public should not engage in activities where there is a need to be actively involved in economic interests, because the danger will be to use political power and political decisions for own interests of the

Responses Assignment Example | Topics and Well Written Essays - 500 words - 1

Responses - Assignment Example This makes the essay credible and the information reliable to be used for further research. Furthermore, citing of the sources makes the essay to be reliable. One of the major weaknesses of the essay is that it has generalized the issue. It did not go into details on the problems being discussed. The essay could have been sharper if the student used specific examples of errors that have occurred in the medical setting. The student could have cited books and journals to support the main ideas. A lot of research has been conducted concerning this topic. Therefore, there is an array of credible sources which could have been used to complete the essay. This could have given the author more information on the issue. What I learnt from this paper is that there are a lot of errors that are not being reported because many of the healthcare officials fear losing their jobs. Therefore, more training is required in order to equip the medical personnel with skills to avoid these errors. One of the strength of this essay is the use of statistics and real figures. This makes the essay look more credible and interesting to read. In addition, the ability of the student to compare the inequality in China and US makes the essay to be more credible because it is more expansive. One of the weaknesses of this essay is that it lacks credible sources. Therefore, the information given cannot be verified. In addition, the in-text citation does not follow any accepted standards. As a result, the essay cannot be used as a credible source of information for another research. Use of the first person in the essay is another major weakness in the essay. The student has used â€Å"I think† phrase in different parts of the essay. This is an indication that the student is not sure whether the information being provided is correct or not. In order for the information to be reliable, the student could have

Assignment Example | Topics and Well Written Essays - 250 words - 67

Assignment Example The drought affected the economy very badly and reduced grain production levels. On top of that, the ‘financial bondage’ was imposed by the IMF and World Bank, although this term is not used in the article. In league with other Western powers and the media, they engaged in lies about Zimbabwe that made matters difficult for the country. Together with the land issue re-erupting after war veterans demanded compensation, these circumstances led to Zimbabwe’s financial woes in 1997 and more troubled years ahead. The land issues have roots in the 1930 Land Appropriation Act, which restricted the native black people’s access to land under British colonial rule in favor of the white settlers. This put pressure on the limited land available to blacks in tribal reserves. After independence, the Lancaster House Agreement only postponed resolving the problem by protecting white owners for another decade. The 1985 Land Acquisition Act did try to alleviate the problem through land redistribution, but problems such as racial tensions and overcrowding persisted. Then the demands of the war veterans only added to the pressure. President Mugabe took a bold step by forcefully taking land back from whites and distributing it among the majority blacks, but favoritism and corruption were evident, and therefore, ordinary Zimbabweans continue to suffer. Zimbabwe is in dire need of addressing issues of inequality, ensuring self-sustenance, protection from outside exploitations, elimination of corrupt and the implementation of fair practices, and above all good governance if it is to prevent a total Assignment Example | Topics and Well Written Essays - 250 words - 223 Assignment Example His second argument was based on and backed by observations made by fellow astronomer, Adriaan van Maanen. Van Maanen claimed to have observed he Pinwheel Galaxy rotate. For this to be possible, it would mean that it was revolving at a speed faster than the speed of light, which was impossible. Andrew Mackellar was unfortunate to lose the prize. He made his discovery at a time that World War II was at its peak. All efforts were towards winning the war and there wasn’t an opportunity for him to present his findings to fellow scientists at a

Evaluation of Exploitation of World Politics Using Marxist Theory Essay

Evaluation of Exploitation of World Politics Using Marxist Theory - Essay Example This essay stresses that The paradigm of Marxian production kind of politics where the economically strong exploit the weak has unfortunately laid emphasis on the historical materialism. That is, in the modes of production, yet little attention has been set aside for the historical importance of race difference, state-building, war, morality, and culture, etc. Further, within the confines of Marxian theories, a nation-state’s political vision would be limited to the defense of abolition of class relations and commodity production without clear vision of social order necessary to secure freedom outside the sphere of production. The self-interest perversion have humbled humanity at the mercy of crumbling economic forces and the steadily increasing environmental harm which would soon make the planet inhabitable. This paper makes a conclusion that the modern day politics is marked by exploitation of the economically weak countries by those which are said to be economically giants and developed. Internationalization of production has seen some powerful state take control of the very means of production in the various countries upon which though foreign their influence still dictates the very distribution of the produced goods. The resultant is the creation of hegemonic international social structure where the powerful have full directorship of young and developing nations.

CREBP Mutation Schematic Lab Report Example | Topics and Well Written Essays - 2250 words

CREBP Mutation Schematic - Lab Report Example The kinase pathways, in essence, induce phosphorylation of a single residue SER133 (Salks Institute, Undated) on CREB to activate it. There is evidence of four such kinase pathways - cAMP-dependent protein kinase, multiple mitogen-activated protein kinases (MAPKs), ribosome S6 kinase and - and calmodulin-dependent kinases (CAMKs) (Euskirchen, G., et al, 2004). The phosphorylated CREB attracts coactivator CREB binding protein (CBP or CREBBP ) which allows the activated phosphorylated CREB to bind to cAMP-responsive element (CRE) sequences on DNA to initiate gene expression (Thiel, G., et al, 2005). CBP coactivator work is often copied by its paralog p300, a highly related transcriptional coactivator protein targeted by the adenoviral oncoprotein E1A (Brody, T.B., 1996). This is still not a very clear process as much has yet to be known about the mechanism by which CBP binds to the phosphorylated CREB and subsequently promotes gene transcription. For gene transcription to take place a polymerase complex must be recruited, it must then be subsequently isomerized and cleared to transcribe the target gene (Kim, J., et al, 2000). There is evidence that the phsophorylated CREB, after binding with CBP, also recruits a RNA(2) polymerase complex to initiate transcription on CRE elements on target genes in various cells and tissues (Kim, J., et al, 2000). There is much that has been cleared in this direction by the research efforts of Kim et al, 2000, yet more has to be done before any definite conclusions can be reached. The paper now focuses on the molecular and genetic identity of CBP so that the next section on possible mutations on the protein can be better understood. Nevertheless, it is noted here that CREB activity is triggered off by diverse factors such as growth factors, hormones, neurotransmitters, ion fluxes and stress signals (Euskirchen, G., et al, 2004), all of which help recruit the protein. CBP action is initiated through heterodimerization of basic leucine zipper (bZIP) domains (Euskirchen, G., et al, 2004). Its action via gene transcription is also very diverse and the number of genes it helps express is also >100. Thus, mutations in CREBBP or CREB binding protein have numerous implications.The CREB Binding Protein (CBP or CREBBP) CBP is encoded in DNA sequences on human chromosome 16 at 16p13.3 (CREBBP, GeneCard, 2006). Gene location is from GC16M003716 to GC16M003870. The sequence starts at 3,716,568 bp from p terminal and ends at 3,870,723 bp from p terminal making up a sequence of size 154,155 bases with a minus strand orientation (CREBBP, GeneCard, 2006). The human CBP is made up of 2442 amino acid sequences and is 265337 Daltons in molecular weight (CREBBP, GeneCard, 2006). A rough domain count of the protein sequences is available for isoform 'a'. These are as per Table 1 and Diagram 1, Appendix, sourced from Giles et al, 1997, Fig. 3 and 4 respectively. As can be observed from both the table and the diagram, there are 11 distinct domains. This is not exhaustive as there are many regions on the total CREBBP (human) DNA sequence that have not been mapped according to function

Japan Profile Assignment Example | Topics and Well Written Essays - 500 words

Japan Profile - Assignment Example The country lacks natural resources and arable lands. The population of Japan is 127.4 million people (CountryWatch, 2009). Tokyo is the capital of Japan. The main religions practiced in Japan are Buddhism and Shinto. The official language of the nation is Japanese, but English is taught in all secondary schools for business purposes (CountryGrams, 2009). Japan’s weather goes through the four seasons. In the northern region, winters can be cold, while the southern parts of tropical weather prevail. The climate is mostly hot and humid. The time difference between Melbourne, Florida, and Tokyo, Japan is 13 hours. The monetary unit utilized in Japan is the Yen. The conversion rate in the foreign exchange markets of the dollar to yen is 1: 93.62 (Xe, 2009). The address of the U.S. Embassy in Japan is 1-10-5 Akasaka, Minato-ku, Toyko 107-8420 Japan, and the phone number are 03-3224-5000 (Usembassy, 2009). Japan’s society is a group-oriented society. The family is the foundation of Japanese society. Employees are very loyal in Japan and people that hold power are respected. Whenever a person receives a favor or gift, they feel obligated to return the favor. Businessmen wear suits and ties in public, while women wear dresses and slacks. In Japan, the traditional greeting is a bow, but when greeting foreigners handshakes is the norm. Women are visualized as inferior to men in the workplace. Yawning in public is seen as impolite. Japanese people are very punctual and offended when people are late for appointments. The Japanese diet consists of rice, fresh vegetables, seafood, fruit, and small portions of meat most of which are seasoned with soy sauce or sweet sake (CultureGrams, 2009). Other popular meals include sushi, miso, and sashimi. The most popular sport in Japan is baseball. Other popular sporting activities are soccer, volleyball, and jogging. Men are raised to become the head of the family.

Science and Technology Essay Example for Free

Science and Technology Essay Yan Wang (Corresponding author) School of Economics and Management, Changchun University of Science and Technology 7989 Weixing Road, Changchun 130022, China Tel: 86-431-8521-7930 Abstract At present, the world economy is shifting to the model of knowledge-based economy, knowledge and technology to economic growth has greatly exceeded the sum of the contribution of capital, labor and natural resources and become the most important economic factors, economic growth rely on scientific and technological progress than before, scientific and technological innovation is more important than ever before, it is becoming the main causes and the most direct driving force of a region or countrys economic growth and development. This paper starts from the meaning of regional scientific and technological innovative competence; analyze the composition and upgrade mechanism of regional scientific and technological innovative competence. Keywords: Regional scientific and technological innovative competence, Composition, Upgrades mechanism 1. Introduction Since the Austrian-American economist Schumpeter put forward the concept what is a kind of innovative changes in the production function for the first time in † Economic Development Theory† which published in 1912, and particularly emphasizes on economic changes, such as reduced costs, the economic balance broken, brutal competition and the economic cycle itself, should be mainly attributable to Innovation , henceforth the innovation has been the hotspot of international study , but in different countries, different periods of time, it has been given to the different characteristics. 2. Meaning of Regional scientific and technological innovation Regional scientific and technological innovation meanly that in the given region , under the regional context, science, technology, education, economy and other factors shape the incorporate development mechanism , is the regional system whose main body is enterprise and include local government, education and scientific research units, intermediary organizations. It relies on the strength of regional science and technology innovation, uses resources of regional scientific and technological innovation effectively, coordinates the inter-regional cooperation in science and technology and competition, and achieves efficient allocation of scientific and technological innovation resources (personnel, knowledge, inputs) and the structural optimization, promotes the extensive development of regional scientific and technological innovation and the application , promotion and popularization of innovative product. And then create and develop the competitive advantage to ensure regional economic development. Regional scientific and technological innovation system is the network which regional science and technology organizations, universities, business interact and develop together. This innovative system has the main features of the system, but is open. The System bear the task of putting the high-tech science and technology into the development of regional economic variables, promoting the regional industrial structure modernization and optimization, so as to ensure regional economic and social sustainable development. From the practice of each regional economic development, the regional competitive ability especially the strength of sustainable competitiveness mainly depends on its scientific and technological ability. From the successful experience of developed countries, generally the regional scientific and technological innovative competence should have 8 parts, such as the capability of independent innovation, comprehensive utilization of extra-territorial technology, supply of the innovative system, open up new markets, management innovation, development of new resources, coordination and advanced thinking ability. 3.1 Capability of Independent Innovation To understand independent innovation, first of all, is a direction. It emphasizes that we need innovative thinking, based on our own strength, innovation as much as possible. At the same time, do not rule out studying others. Innovation can be divided into 3 categories: (1) integration independent innovation, it is the organic integration of a variety of related technologies to form products and industries with market competitive; (2) introduce or imitate innovation, based on the introduction of foreign advanced technology, to promote positi vely digestion, absorption and re-innovation; (3) originality independent innovation, that is, through their own new technology research and invention, and developed a new or next generation products. Their Common ground is the unique core technology which has the intellectual property and on the basis to form the value of new products. The capability of independent innovation is the region (enterprises) use effectively innovative resources, establish a new technology platform or change the core technology and achieve independent intellectual property, so that the region will continue to enhance its core competitiveness ability and obtain sustainable competitive advantage in the market competition, in the process of technological innovation to express organic colligation of various ability. 3.2 Capacity of Comprehensive Utilization of Extra-territorial Technology Capacity of comprehensive utilization of extra-territorial technology mainly refers to the extraterritorial appropriate technology. The so-called appropriate technology, not high-tech necessarily, as long as suiting the stage of regional economic development, to make the region access to sustainable development capacity t hrough using and popularization of technology. Capacity of comprehensive utilization of extra-territorial technology indicates that the region under circumstances of lacking originality as individual, and attract the extraterritorial appropriate technology for its own using, the focus is on the basis of digestion and absorption, improvement and innovation or change the core technology to produce new products. However, because partial or minor changes, it is commonly difficult to apply to the patents and not have independent intellectual property rights. Comprehensive utilization of extra-territorial technology is a better choice, such as the backward areas implement catch-up strategy. 3.3 Capacity of the supply of innovative system Regional scientific and technological innovation required system collaboration of the whole society and can not be separated from regulation and control of system norms and policy guidance and support of government, such as a series of taxation, finance, industrial technology, personnel incentives. If no such systems and policies, technological innovations will no step. Mechanism is as shown in Figure 1. 3.4 Capacity to Open Up New Markets Explicit manifestations of capacity of regional scientific and technological innovation are able to produce the high-tech, high value-added products which can meet market demand and consumers agree to accept, and then through market exchange to successfully realize the value compensation. And Japans low-volume, diversification Toyota production model has been exceed Americas high-volume, low diversification† the new winter system, and its drawbacks are that the production scale is small and production cost is high. Therefore, opening up new markets and expanding market size are imperative to obtain economies of scale. 3.5 Capacity of Management Innovation With the advent of a knowledge-based economy, science and technology change with each passing day, market competition is growing, complexity and difficulty of regional scientific and technological innovation is greater, so whether if can the government management system innovates with the time from the government-funded, creation purchase, nail down orientation, the patent system, tax incentives, direct investment, and integration innovation, continue to management innovation and strengthen policies to encourage scientific and technological innovation are particularly important. 3.6 Capacity to develop new resources Resources are the basis for regional economic development, and agelong supply of resources is the basis for sustainable development of the region. Throughout the regional resources system, the vast majority of resources (in particular, non-renewable mineral resources) lack flexibility in supply in the near future. Therefore, continue to develop new resources to provide sustainable supply of resources to promote regional sustainable economic development is one of main mission of regional scientific and technological innovation and also a main component of regional scientific and technological innovation competence. 3.7 Capacity of advanced thinking In economic development, we say the idea is everything, and in science and technology innovation, we believe that advanced thinking decides everything. Since the difficulty of original innovation: firstly, rely on the accumulation of knowledge; secondly, rely on inspiration of a handful genius. Where does inspiration come from? In fact, it comes from the advanced thinking ability of scientists. Scientists only have the advanced thinking ability can sudden blaze inspiration and to create original innovative, to produce a new product; scientists only have the advanced thinking ability to be possible to set a variety of existing technologies form integrated innovation, and developed new improved products; only have the advanced thinking ability can enhance its digestion and absorption capacity of imported technology, and on this basis to form introduction innovation, access to their own intellectual property rights. If government does not have an advanced thinking ability , will not be able to formulate scientific strategies for regional economic development, but also impossible to provide system supply in favor of scientific and technological innovation, would be impossible to upgrade the capacity of regional scientific and technological innovation. 3.8 Capacity of Coordination Regions itself is a complex economic and social system, inside and outside of the region have a variety of economic and interest actors, in the course of economic operation, if let the market mechanism to allocate freely, there would exist the case of market failure, such as externalities and public goods, especially in science and technology innovation system to promote regional economic development. In nature, science and technology is a kind of public goods of strong spillover effects, free-rider phenomenon is more likely appear; the external effects of scientific and technological achievements are also great and positive; R D investment is great, but results and earnings are uncertainty, so it is a high-risk, high investment activity, only one or a few enterprises can not be completed. Therefore, the Government of the Organization Coordination ability is very important and necessary. 4. Upgrade Mechanism of Regional Scientific and technological innovation Competence From economic development practice of developed countries such as the US and Japan, to keep the competitiveness of the regional economy than ever, using regional scientific and technological innovation to promote regional economic development. Therefore, we must form upgrade mechanism of regional scientific and technological innovation capacity. Learning from international successful experience, generally we should do the following four areas: 4.1 Construct the Regional Scientific and Technological Innovation System Which Main body is enterprises Looking from outside mechanism, we must intensify system reforms; to achieve separation of political from capital, separation of government from enterprises, rely on preferential policies, legal protection and market incentives to turn enterprises into the investors, beneficiary, risk takers, main body of research and development, main body of decision-making of technological innovation,; analysis from internal mechanisms, we must implement modern enterprise system, through system innovation, such as property rights system, incentive systems, organizational systems, to promote technological innovation; through capital market to achieve enterprises’ strategic restructuring and the survival of the fittest, accelerate the technological transformation of traditional industries, establish the benefits and risk-driven mechanisms of technological innovation, promote large and medi um-sized enterprises to establish a sound scientific research and development institutions, as soon as possible to form a number of large-scale enterprises group with independent innovation ability and to match multi-national corporations; change the approach that state-owned enterprise managers appointed by the superior, and gradually establish and perfect the market selection and wash out mechanism of enterprise managers, establish an effective entrepreneurship motivation, discipline and supervision mechanism, bring into play fully the entrepreneurs’ soul and core role in technological innovation. 4.2 Construct the Experts Community of Regional Economic Development In the era of knowledge economy, knowledge is the first resources or key resources of regional economic development, and people are carriers of knowledge who use knowledge to innovate and change the world; we say the idea determines everything, the idea is wrong and then all are wrong, the idea refers to that of government leaders and entrepreneurs; even if the region has more scientific and technological resources, if not to be organized reasonably and optimize the configuration, it can not form a strong scientific and technological innovation capacity of region to promote regional economic development, thus need the outstanding intellectual leader in knowledge fields. Therefore, in order to enhance the capacity of regional scientific and technological innovation, we must establish experts community of regional economic development. The key to harmony and unification management system is that government should strengthen communication and coordination. (1) Internal coordination problem of government departments. Government would understand more about the factors which affects capabilities of regional scientific and technological innovation and it’s role in their own scientific and technological innovation system. Summarize the successful experience of the relevant bodies and generalize them at other agencies, utilize new or existing forum, among government, enterprises, colleges and research institutions to discuss the common problems to influence on regional scientific and technological innovation system development; (2) the problem of co-ordination between business and government. Try to recognize explicitly that there are partnership and common benefits between the support of regional science and technology innovation system of state-owned enterprises and the private sector, to enhance their mutual com plementarily. At present, more and more activities of state-owned enterprises run out that of private sector. Therefore, it is necessary to strengthen the coordination between them so that they can only work together for regional technological innovation system to make their own contribution; (3) to strengthen regional peoples understanding of scientific and technological innovation system. Try to let people know the importance of innovative activity, as well as the means by which the people to support innovation, improve the well-known degree of the award in the technological development field; (4) to reinforce inter-regional and international cooperation, to strengthen recognition of the excellent Technology Center to encourage inter -regional and even cross-border cooperation in science and technology. 4.4 Construct the perfect investment and financing system of regional scientific and technological innovation The upgrade of regional scientific and technological innovation capability depends on a great deal of R D inputs, no abundant risk capital, same as the car does not oil, the whole system of regional scientific and technological innovation are not functioning. And rely on financial investment only, capacity is limited, or there would be Chinese Tsukuba situation; if only rely on corporate investment, because the risks may be difficult to do so. Therefore, must be guided by government policies favoring to form a perfect, including government, financial institutions and non-governmental organizations, diversified, market-oriented, new-style risk investment and financing system. 5. Conclusion In a word, each region should base on understanding of composition of regional scientific and technological innovative competence and its upgrade mechanism, combing with its own practice of regional economic development, to constitute the countermeasures to upgrade the competence. References Wang, Delu. (2000). Grow up of Region- Studies on Regional Innovation Theory and Cases. Beijing: Aviation Industry Press. Wang, yan. (2007). Theoretical Research on Independent Innovation for Regional Economic Development [D]. PhD thesis.

Nokia vs Apple Case Study

Nokia vs Apple Case Study The Board of Apple iTunes has requested a report that seeks to examine the key macro and micro environmental factors within the music download industry and provide significant information regarding the current threat of Nokia entering the music download market. Also, recent trends should be observed and a strategy has to be developed that will limit Nokias impact and protect Apples market share within Europe. In order to do so, we used significant instruments to analyse the market and we formulated a strategy accordingly. 2.1 Apples Mission Statement: Apple is committed to bringing the best personal computing experience to student, educators, creative professionals and condumers arounf the world through its innovative hardware, software and iternet offerings. Apple continious to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the online phone market this year with its revolutionary iPhone. 2.2 Apples strategy: Apple inc. is a vertically integrated company, manufacturing and supplying all hardware and software as well as its own operating systems. Apple Inc. chose this strategy so they could retain profit and ensure profit is not lost by financing other companys profit margins. The practice behind this theory is to heavily finance research and development and have have the necessary means of production to cover all areas of the business. Marketing and advertising are also a key component in Apple Inc.s strategy to have a better market position. 2.3 Apples market: To exactly define Apples market is nearly impossible as the company takes part in the multimedia download market by offering a wide range of services like music, ringtones, games, Podcasts and movies (most popular is their iTunes service) as well as having recently entered the mobile phone market with its new iPhone. The multimedia download market is described by Mintel as anything that can be copied from the Internet to a PC, other portable devices (mobile phones, PDA), game consoles or multimedia devices (Mintel, 2007). This includes music, video/television programmes, games, wallpapers, icons and ringtones. For our report we will focus on the music part which is of special interest to the Board of Apple iTunes although some consideration about the whole multimedia download market will have to be done, as Apple provides a variety of multimedia services and a reduction of the market to the music download market might be to narrow sometimes. Apple is not yet part of the mobile download market (unlike Nokia that has entered this market with its new Ovi service and the launch of its N-Series devices) as this market is strictly defined by Mintel as products that are downloaded to a mobile phone, including ongoing subscription purchases or single one-off downloads. These products include icons, wallpaper, ringtones, music, news or video clips, jokes and games. These services are for mobile phones only and similar items downloaded to a PC are excluded (Mintel, 2005) . The mobile phones market is being defined by Mintel as handset manufacturers and network service providers (Mintel, 2007). 3. Overview of the multimedia download market: This overview has been generated on the base of a Mintel report about uploading and downloading in the UK in 2007 and the figures provided only show the UK market. Since it can be assumed that the UK market does not differ dramatically from the Europeen market since network providers, third party providers and mobile manufacturers taking part in this market are accessed through the world wide web and therfore are also being used from Europeen customers, the facts given can be transformed to the Europeen market. The multimedia download market and especially the music download market is a fast changing and fast growing emergent market that is characterised by high fragmentation as more and more players such as mobile phone manufacturers, network- and third party providers enter the market. Market Size and Segmentation: The UK value for the download market in 2006 has increased 179% above 2002 to  £343 million and especially the growth of music downloads is acting as a main driver for the market and is overtaking mobile phone downloads that have been the largest segment of the market in the past. Mintel forecasts further expansion of the market between 2007 and 2009. Market Share: The multimedia download market is a highly fragmented market with many players, that is being dominated by Apple iTunes with nearly 80% market share. Third-party providers like Napster, MonsterMob, iTouch and Zed are also an imporant source of the market, although in the case of mobile downloads network providers are significant too. Key Points of the Internal Market Environment: An increasing desire of consumers to benefit from new technology can clearly be recognized and especially in the music download market, consumer interest has increased due to innovative product launches, such as the Apple iPod. Also, theres a trend for technology devices to blend functions that have been associated with only one product, as recent examples like the Apple iPhone or the freshly announced Google Gphone show. Key Points of the External Market Environment: The current lack of legislation regarding copyright issues, encourages people away from legal download services. A trend being recognized by Mintel is that ad-supported content is getting more and more accepted from customers as they are more willing to download from official sources if the content is free. The Future: Mintel predicts that rather being an add-on downloading will become an activity carried out on most devices. As a result mobile Internet surfing will increasingly become mass market! 4. Key factors to success for Apple: The companys wide and always up-to-date range of downloadable files. The companies fresh and exiting presentation of services and devices that delivers the attitude towards the customer that downloading is fun. Design and fashion have proved highly important for the company, as their products are being regarded as hip and stylish. The ease of use for its products and services. The companys innovative technologies. Strong branding that attracts new customers, keeps older ones and creates additional value. Highly effective advertising Many formal and informal cooperations with big multinational firms 5. PESTEL-Analysis: Economical aspects: Consumers currently feel very safe about their financial situation and about their prosper life. As a result to that, they are willing to spent more in fast moving goods and luxury. However, costs evole to be the most important factor for customers when it comes to purchasing a mobile phone and additional services as well as downloads. Socio-cultural aspects: Theres a trend in the mulimedia download market towards targeting younger consumer groups, since these groups show higher interest in downloading and are less restrictive towards new technologies. Despite this trend Apple have to consider that older consumer groups are usually wealthier than younger people and have more money to spent and it is also important for the furture to meditate that the overall population is growing older. Technical aspects: The wide range of fast changing high-tech/high-quality download possibilities, encourages consumers to download but it also puts more pressure on competing firms, as they have to stay up-to-date with the newest technologies. Considerable developments in the mobile phone market (3G handsets becoming reality and expanded features available to the customer) will push the multimedia download market into new spheres and will open up great opportunities for Apple. Still, since Apple is taking part in a highly competitive market with new technologies arising and changing in a very fast rate product-life-cycles are short and companies have to invest strongly in RD in order to stay competitive and to fullfil the market demand. Legal aspects: Issues of copyrights and illegal downloads greatly affect the music download industry and are a major problem for active legal providers. A former lack of legislation in this area has encouraged consumers away from commercial downloading services and as a response to this, new technologies have been introduced that protect the copyright of owners and prevent customers to download and share files illegaly. Digital Rights Managment (DRM) was created to controll the number of copies that can be made from a download and although for the music industry there are many positive aspects to DRM, there are surely as many negative for the consumer. Therefore, some companies have already planned to open big portals on DRM-Free tracks, that will legally enable the consumer to download files without being limited to a certain number of computers, portable digital devices and CD burns for a reaonable price. Moreover DRM-Free tracks can be played on any MP3 capable device! Although Ap ple has already updated its offer with DRM-Free tracks, the choice for customers is still very limited, as Apple could only strike deals with EMI that allow them to offer DRM-Free tracks. Also, Apples DRM-Free tracks are more expensive than those of its competitiors which could become a major problem in the future, if the company doesnt adapt its pricing to the market. 6. Porters 5 Forces: Substitute products: A substitute product is not a direct alternative to the product a company is selling. For example, the new Sony Walkman media player is not a substitute for the iPod Touch, it is a competitor. However, a personal CD player or MP3 player could be if certain aspects of the market were to change, e.g. price and there was a high elasticity of demand. In the case of iTunes, with music there is a wide range of options for buying music and therefore are many substitutes within the music industry, for example tapes, CDs, vinyl and DVDs. All of these are easily accessible and just as convenient as downloading from the internet. The benefit which iTunes has is that you do not have to buy whole albums; you can download songs individually and at a fraction of the cost of a single song on another format. Also you are able to buy movies, TV shows, audio books and Podcasts, all available 24 hours a day, 7 days a week. Reports by Mintel have shown that sale price and the volume of sales is falling for non digital media, consequently as a result of internet downloading. Album sales are in dramatic decline; largely due to a boost in single downloads. High definition gaming and music channels have also deflected consumers away from buying into the music industry. However, for the future, it is likely that technological innovation will replace popular digital mediums and formats but we asume that this is not a very big threat for Apple, as the company has proved to always be up-to-date with the newest technologie and will do so in the future. The Threat of new Entrants: Already, there are hundreds of media downloading sites available to use on the internet. Some are legal and some are not. It is more difficult to block and put barriers up for illegal entrants into the market because they are not abiding by the law and therefore do not have patents, licences or the rights to distribute media, but still do. With legitimate start up companies, there are capital requirements, possible patents licences to obtain and ultimately the prospect of competing with already well established and reputable companies such as iTunes. Mintel predicts that there will be an influx of new companies willing to invest in the online downloading industry. A big threat for Apple constitutes the entrance of Amazon into the market. The company announced the launch of a new music download portal that offers a wide range of DRM-Free tracks to a reasonable price. Since there are many advantages to DRM-Free tracks, like the fact that users can legaly co py the files without being restricted to a certain number of copies, consumers are expected to highly welcome the new download store. Apple has to be aware of the fact, that it could loose both new and old customers by restricting them to Digital Rights Management tracks that can only be played on Apples iPod and not on any MP3 capable device, as it is the case with Amazon. Another threat of new entrants Apple has to face is, that the download industry is likely to change towards add-driven downloads, which means that customers wont have to pay for their downloads if they agree to watching adds. Google will launch its own mobile phone, the G-Phone. Googles strategy is to give its services for free to customers and than sell adds to pay for them. Apart from that, Nokias launch of the new Ovi Store together with its new N-Series will be the greates threat of new entrance as it will allow customers to directly download files to their mobile which Apples iPhone currently doesnt do. Bargaining Power Of Customers: Due to the vast range of direct alternatives and substitutes, iTunes needs to price competitively as well as maintaining reputation and range availability. Consumers are easily swayed to alternative products, especially the ease and free use of illegal downloading sites and therefore need to be drawn in to using legal downloading sites like iTunes. Consumers have great power due to their ability to buy from any one competitor in the music industry and can therefore potentially dictate prices by constantly buying from the cheapest company, thus forcing competitors to reduce prices. Obviously one customer would not make a difference, but collectively customers are strong. As for the Apple iPhone, it has to be considered that network providers have great power over the company, as they could decide not to sell the iPhone or put pressure on the company that forces them to pay a certain amount of their revenues to the provider. At the moment, Apple has rest ricted itself to one provider, O2, and therefore greatly depends on them selling the iPhone but this will surely change over time. Bargaining Power of Suppliers: Similarly to bargaining power of customers, there is the bargaining power of suppliers. iTunes have to submit to the requirements of the consumer market to be competitive, but on the other hand have the ability to bargain with their suppliers due to the size and reputation of the company, thus they are a supplier and a customer. Due to the volume of sales that iTunes have, it would be foolish for companies such as SonyBMG, Universal, Warner and EMI to not compromise on the costs and rights to distribute their music, as their success in the music download market highly depends on the successful distribution of their music, mainly through Apple. This fact clearly limits the bargaining power of suppliers to a certain degree, although Apple has to consider that without their music iTunes could not function as efficiently as the market demands. Therefore a compromise must arise that suits both companies, a possible agreement could be initial fees plus percen tage of sales. Intensity of Rivalry: Although the amount of companies operating in the music download market is pretty high, Apple is the clear market leader. Still the multimedia download market is a market in its growth phase with fast changing technologies and many new companies entering the market. At the moment, it seems very unlikely that a company could seriously threaten Apples market position but the company has to be aware of the fact that there are other big multinational companies trying to enter the market with new technologies and ways of offering their services. 7. The Industry Life Cycle: The multimedia download market is a market in its growth phase that is being stimulated by an increasing desire of customers to benefit from multimedia technology and services. Technical innovations are leading to an increasing number of consumers seeking to interact through the internet and to download their music. The market value of the music download market has shown very strong and is going to rise even more in the future as customers familiarise themselves more and more with the internet and are increasingly aware of innovative technologies. Especially the youth segment pays great interest to the digital download of music and holds out good prospects for long-term growth. At the same time more and more firms are entering the music download market and prices for technology and services are expected to fall. Add-driven content services and the entrance of firms offering download services from online portals directly to the mobile will bring new perspectives into the market and co nstitute a threat and a opportunity at the same time. 8. Four Links Model Lynch: Informal co-operative links: Google: There are many informal ties that form the alliance between Google and iTunes. The reasoning for the alliance has long been speculated and many believe it is to overthrow the dominant leader in the market; Microsoft. With Google developing an Office type package and Apple inc. already having an operating system well established, an alliance could be the key to outsmarting Microsoft and decrease their market share. The main features that form the alliance are as follows: Google currently have a video application that has been made available for users to browse freely but cannot download from. Therefore a link to the iTunes website where consumers can download the video can be made available. The link is perfect because customers can view on Google Video and then download from iTunes if they wish. iTunes can be integrated into the Google toolbar or software pack. Also, Google have a sponsored search for the iTunes website where users are directed to the iTunes website and a sma ll fee is provided to Google from the company for the service. CEO of Google Eric Schmidt is currently sitting on the board of Directors for Apple inc. due to the past possible development of the Google iPhone, but this development never really took off. However, he has said recently that Apple and Google are doing more and more things together and there is a possible tablet style personal computer on the horizon. We have similar goals and similar competitors. Though there is no formal agreement or alliance yet. Starbucks: Currently only available in the USA, when in a Starbucks Coffee Shop, any iPod touch, iPhone or PC with iTunes on can connect to the iTunes website for free. There is a Starbucks option on the webpage that can allow you to see the current song that is playing and also the last 10 tracks played. Songs can be previewed and downloaded and will automatically sync to your PC when next connected. This is convenient for the customer and benefits both Starbucks and Apple. Formal co-operative links: Nike: Bringing sports and music together, Apple and Nike have produced the Nike+iPod which is designed to give the ultimate workout experience. In order to benefit from this, the customer must own a pair of Nike+ trainers (Nike+Air Zoom Moire), an iPod and the Nike+iPod sport kit which is what connects the trainers to the iPod. It is connected via wireless receivers. The idea was realised when Apple CEO Steve Jobs conducted research that showed 50% of the 50 million who bought iPods last year used them during a workout. Both companies define their core markets by lifestyle, (Kraft, 2006). Nikes target audience a sports culture and for Apples target audience it is the creativity culture. Both have come together to create a new profile, thus being the lifestyle and technology that has founded the partnership. The two huge brands have come together to create a fusion brand that will attract massive attention. Coca-Cola: Coca-Cola and iTunes teamed up to promote the release of a coke branded music website that had iTunes services integrated into the website. The website would be available across Europe and allow viewers to see the latest up and coming artists and to download podcasts from iTunes. Were excited to announce this partnership with AppleTogether we are creating a unique and exciting platform that gives young people a voice and allows them to refresh their music experience every day. (Dominique Reiniche, president of Coca-Cola European Union Group, 2006) 70 million free songs would be downloaded from iTunes in the promotion due to special codes printed on coke bottles. The strategic decision was made by Coca-Cola to join with iTunes because of the failure of its own digital downloading website MyCokeMusic, which lost out to iTunes quite badly. The alliance means that Coca-Cola can sell music but it is only iPod compatible due to DRM restrictive measures. Network Operators:Apples strategy was potentially to play the network operators off each other to ensure they got the best deal possible. Apple decided to go for the biggest operators in each of the countrys that they were supplying the phone in: UK O2; France Orange; Germany T-Mobile. O2 secured their deal by offering 40% of any revenues made from the iPhone and possibly more in commission and other areas. The tactics employed have left Apple highly unfavourable with other Network operators. (Wray, 2007) Complementors: It is the complementors who add the value to a company without there actually being agreements or strict negotiations. Companies such as SonyBMG, EMI, Universal and Warner all benefit iTunes because obviously if it wasnt for these companies iTunes would not function as well as it does and would not generate anywhere near the amount of money that it currently does. Ultimately, Steve Jobs listened to the concerns that music companies had regarding illegal downloading, piracy etc. He came up with the idea for iTunes and this was basically an external source for music companies to make money in the digital downloading industry with minimal effort. It wasnt strictly a way of how it would help Apple, but how it would help the music producers and the industry. Therefore the collaboration of iTunes with the big players in the music industry complemented each other. 9. SWOT-Analyses: Strengths: Apple is the clear market leader in the music downloadand steady financial performance. Revenues have grown from $5,742 million in 2002 to $19,315 million in 2006 and the companys net profit has increased from $65 million in 2002 to $1,989 million in 2006 (Datamonitor, 2007). Steady financial growth shows the good financial state of the company and builds the base for future growth and expansion. Also, the company has a very strong branding and enjoys a high level of brand recognition and brand awarness that allows the company to differentiate its offers and stimulate sales. Another strengths of the company is defined by its successful distribution of the iPod and its software iTunes. With every iPod sold, the consumer automaticaly installs iTunes on his pc, as it is only possible to download music from Apples original software to an iPod. Moreover, Apple procucts are being considered as hip, stylish and fashionable which is increasingly becoming important for consumers. F urthermore, Apple devices and software attract customers for their convinience, their ease of use and for always being up-to-date with the newest technology. Apple has also collaborated with large brand companies like Nike, Starbucks, CocaCola and Google,which has had beneficial impacts on both Apple and their partners and has created a new profile, e.g. linking sports and music culture. Weaknesses: First off all there is to say that although the interconnection between the iPod/iPhone and iTunes has been a key factor to Apples success this restriction could become a problem in the future, as more and more customers are looking for devices and online portals that allow them to download MP3s to any MP3 capable device. Moreover, Apple has only a very limited offer of DRM-Free tracks on iTunes, which can be defined as a strong weakness since an increasing number of customers fancy DRM-Free downloads. Another weakness for Apple lies in its pricing, especially for its iPhone. A Mintel research about the mobile phone market in the UK defined pricing and costs to be the most important factor when it comes to purchasing a phone (Mintel, 2007). Also, the iPhone currently doesnt allow the costumer to directly download files to the mobile, which, compared to the new Nokia N-Series, is a enormous weakness, since it could prevent customers to buy the Apple device and go for the N okia handset instead. This could lead to a loss of Apples market share to its competitor Nokia. Also, technically, the iPhone isnt quiet as good as its competitor the Nokia N95, as it runs on a slower mobile data service and comes only with a 2 Megapixel camera. Another weakness for Apple is, that theyve only chosen one operator in each country where the iPhone is available and thus has restricted the consumers choice of network operators. Threats: The comanys biggest threat probably constitutes the entrance of Nokia into the digital download market. By providing the opportunity to directly download files to a handset device, Nokia could gain some of Apples a market share in the digital download market, since customers are increasingly fancying mobile downloads that dont restrict them to a bulky pc or laptop. The mobile download market is one of the most opportunity-rich markets the world has ever seen, as Nokias Chief Executive Olli-Pekka Kallasvuo states (Halper,2007), and if Apple doesnt catch up fast on this opportunity it is running risk to loose its superiour market position to Nokia. Another threat for Apple constitutes the launch of online portals that are specialized in marketing DRM-Free tracks. More and more customers are looking for music that doesnt restrict them to a certain number of copies or to a special device as it is the case with iTunes and the iPod. Although Apple is currently trying to improve it s choice of DRM-Free tracks, it still lacks the greater choice and lower price of companies such as Amazon which could lead to custmers switching over from Apple to those in terms of DRM more convinincing sites. Also the threat of illegal download sites would have an negative impact, due to the availability of free digital content that could sway customers away from Apples iTunes. Opportunities: Although currently especially the youth customer segment is seen as the major target group for downloading, as these customers seem to be less restrictive towards new technologies, providing more substantial and sophisticated products and services for older and wealthier people could proof very profitable for Apple. With the launch of its iPhone Apple has already done an important move into the mobile phone market that might allow the company to challenge its biggest threat Nokia on their home market. As more and more customers are increasingly becoming aware of innovative techologies and of the benefits arising out of Internet downloading Apple should now take advantage of the great opportunities arising from the fast growing mobile phone download market by making its services directly downloadable to its iPhone as its rival Nokia has already done. Also, the upcoming change in the digital download industry towards ad-supported content could be an opportunity for Apple , if the company manages to strike advertising deals with companies that allow Apple to offer services for free to customers who agree to watching ads. This could bring a whole new bunch of customers to the company. Although these customers wont have to pay for the add-supported services, they will probably buy an iPod or an iPhone or another Apple hardware device. 10. 1 About Nokia: Although having its origins in the wood-pulp industry the finnish handset manufacturer Nokia has become a global leader in the manufacturing of mobiles and mobile networks and is now the market leader in the mobile phone market with 36% of the worlds market share. In 2006 the company sold 290 million units and therefore it sells more phones than its three nearest competitors combined. More recently the company has made a move into the mobile download market, which was considered by Nokias president and chief executive Olli-Pekka Kallasvuo to be one of the opportunity- rich markets of all time (Fildes, 2007), by launching its new multimedia online portal Ovi, which consists of the three components Nokia Music Store, N-Gage Service and Nokia Maps and acts as gateway for consumers to Nokia services. The company has done this as an answer to the announcement of Apple that it would launch a new iphone and therefore enter the mobile phone market, which constitutes a serious threat to the f innish handset manufacturer in its home market. Nokia is now going from a purely hardware-driven company to the service sector and is becoming a player in the multimedia solutions market. 10.2 Nokias Mission Statement: Nokia focuses on bringing people together by providing consumers with human technology that fulfills peoples need to communicate and share. Nokia aims to provide technology that is intuitive, beautiful and a joy to use. The companys strategy relies on growing, transforming and building its business to ensure its future success and it sees the internet as its main quest, due to the continously changing communications industry with the internet at the center of this transformation. The companys vision is a world where everyone can be connected. 10.3 Nokias new N-Series compared to Apples iPhone: Nokia has launched its new N-Series which consists of the totally new N81 device and an upgrated version of its flagship N95. The N81 is a music-orienated handset which enabels the consumer to directly download songs from the Nokia Music Store to the mobile. This opportunity makes the handset superior to Apples new Iphone as consumers no longer rely on a PC or iPod but can directly download their files to the mobile. The N81 has a 8GB memory with the capacity to store 6000 music tracks, which is about the same as the new Iphone, and it uses a 3G connectivity. The Apple iPhone uses a slow mobile data service called EDGE and that makes it about four times slower than the N81. The new N81 will cost about EUR 360 and is therefore slightly cheaper than the Apple iPhone which comes about EUR 399. The upgrated version of Nokias flagship N95 is being marketed as a multimedia device and could take on the highly praised iPhone. It comes with 8 GB of storage, a 2.8 inch screen and 3G connectivi ty and will feature a 5 Megapixel camera, which is a lot, compared to the rather dissapointing 2 Megapixel camera of the iPhone. The N95 costs about EUR 419 and is therefor sligthly more expensive than the iPhone. Technically the Nokia N-series appears to be better than the Apple iPhone since it offers a faster connectivity and a better camera but what makes it really superior to the iPhone is the fact, that the consumer can download files from the Nokia Music Store directly to the mobile. Still the highly anticipated iPhone looks more fashionable and its got the greater consumer attention since many costumers are already familiar with the Apple iPod and Apple iTunes and cant wait for the