New Step by Step Roadmap for Fifth Grade Expository Essay Samples

New Step by Step Roadmap for Fifth Grade Expository Essay Samples If you wish to find out more about writing different forms of essays, check out other posts on our blog which is going to teach you the way to compose academic papers successfully. In the same way, a narrow topic won't have sufficient info to compose a productive essay. The Subject Is Essential to Your Success If you go for a subject that is not too suitable for an expository essay, your whole work may be in vain. Why Almost Everything You've Learned About Fifth Grade Expository Essay Samples Is Wrong Writing a high school essay if you've got the tips about how to do essay effectively. There are a lot of ways to compose an outstanding essay, however all expository essays follow the identical essential steps. While writing an essay, it's important to structure it correctly. Make certain each and every sentence of your essay is joined to the thesis. To help you make a productive essay outline here are tips that will be able to help you. The outline will function as a blueprint for your real essay. At times, you'll be asked to compose an expository essay outline. Composition of the essay is crucial to compose an effective essay. The very first portion of your essay ought to be an introduction. An essay must be clear and unbiased. How can you compose a fantastic argumentative essay. If you would like your expository essay to receive high grades and grab interest of the audience, you must always select the topic you want. An introduction is a significant portion of your essay, and that means you should spend plenty of time on its development. To get started writing your assignment you would want to run into an interesting and promising topic. Select your way of writing before you begin your essay. The essay ought to be written so that it's addressed to a particular circle of persons. Each expository essay is designed to recreate in the imagination of the reader a specific image. A fantastic expository essay supplies a comprehensive explanation to the reader. A good sample ought to be clearly written, well-structured, and create the essential points effectively. If you would like your essay to fulfill the requirements, you must always know which variation of the task to use. Good expository writing needs you to understand how to present and compose the info in the right format. Usually, you'll want to choose 1 method for each bit of expository writing. Focus on your language as it ought to be eerror-free Imagine your essay is a precious stone and produce all its faces shine using an easily readable and authentic language. Your analytical question is basically the notion that you would like to investigate in your essay. You need to make sure each bit of evidence within the body of your essay strengthens the concept of your thesis in some manner. You ought to be proficient in the topic, have an overall idea about the chosen issue and figure out how to get the best arguments to show your thesis. In this kind of essay, you should describe something without being metaphoric. It is critical to inspect the subject matter from several angles and perspectives before starting anything. Just continue reading and receive all the info you might require on the way. Additionally, there are times when you truly feel like you don't wish to write anything. For example, you might have a particular sort of essay to fulfill for an assignment that doesn't require that you choose a topic, or as detailed above, you presently have a subject in mind and has to decide on how best to present it and which essay format would be better to use. Remove all unnecessary information and make sure your text is centered on the subject. Developing a simple title will provide your essay direction, and a subject to concentrate on.

Essay Howard Zinn vs. George Wood - 934 Words

What is Gordon S. Wood’s argument and what is Howard Zinn’s argument on the nature of the American War for Independence and what evidence do the two historians present to support their interpretations? Who do you think presents the better case? Howard Zinn Howard Zinn’s argument on the nature of the American War for Independence was the war for independence was not a social revolution. Instead, he argues the colonial elite used the war for their own personal gain in power and status. The wealthy and powerful found a strategy to maintain and even increase their social and political status by leading the war against England and the courtiers associated with England. One of the major concerns during the time surrounding the War for†¦show more content†¦Congress enlisted a small committee to write the Declaration of Independence. The language within the declaration â€Å"†¦was well suited to unite large numbers of colonists, and persuade even those who had grievances against one another to turn against England† (p. 251 para. 1). Many people were left out of the declaration because the main people targeted were white males. The small number of people actually included meant that few people could participate in government, which was nothing close to an actual democracy. The way the Declaration of Independence was wrote meant only about 15 percent of Americans gained full citizenship. In an article published in a 1973 issue of Maryland Historical Magazine, Linda Grant Depauw wrote that the American Revolution was about gaining and protecting the freedoms of white property-owning men – no other races, genders, ages, or social status. The other 80 percent of negroes, servants, women, and minors therefore had no â€Å"inalienable rights† from the Declaration. Besides not having rights, these individuals were unable to vote because they were not of the specified race, gender, or social status. During this time, Howard Zinn shows evidence of wealth equaling power since only property owning, white-males were entitled to inalienable rights and the right to participate in governmental affairs. Gordon S. Wood George S. Wood’s argument on the nature of the American War forShow MoreRelatedHoward Zinn s Views On American Revolution950 Words   |  4 PagesHoward Zinn is a professor of political science in Boston University and Gordon S. Wood is a history professor at Brown University. These two historians viewed the nature of American Revolution from two opposite different perspectives. Zinn viewed the American Revolution as an effort to preserve America’s status; while Wood looked at Revolution as an event that incorporated sense of equality among all Americans. Zinn was able to present the argument better as evidences he provided to support his

Importance of Sustainability in Organizations - 636 Words

Introduction Never before has sustainability been more important on the corporate agenda. According to Brundtland Commission of the United Nations (1987) sustainability is defined as operating in a way that preserves the long-term quality and productive capacity of both the natural and social environments in which a company operates. For humans, sustainability is defined as the potential for long-term maintenance of well being, which has environmental, economic, and social dimensions. Sustainability therefore involves: †¢ A broad view of social, environmental and economic outcomes for an organization. †¢ A long-term perspective, concerned with the interests and rights of future generations as well as of people today. †¢ An†¦show more content†¦Presently, indications are that it will become even more critical to company strategy and operations in the coming years. The experiences of management of companies leading in the field of sustainability provide a number of insightfu l lessons for other managers embarking on a move towards sustainable practices: Make the economic case: Executives are increasingly seeing opportunity in sustainability, not just risk. Subsequently, sustainability practices are moving from the domain of corporate affairs and corporate communications into the mainstream of the company. Although the short-term financial benefits are not clear, executives do understand the long-term economic importance of sustainability, increasingly viewing such policies and practices as crucial to the company’s future existence. Embed sustainability across the enterprise: Many organizations are incorporating sustainability into the heart of corporate strategy, such that sustainability cannot be separated from the company’s core business objectives. Internal structures enable sustainable principles to be propagated, across the enterprise. Although only 18% of firms link variable pay toShow MoreRelatedSustainability : A Long And Mixed His tory Essay1545 Words   |  7 Pagesmany other problems that the world faces. It has been suggested that businesses require re-thinking and thus each business should apply the concept of sustainability which is a common term used in business ethics. Sustainability has a long and mixed history due to its importance (Crane and Matten, 2007). Sustainable development recognizes the importance of economic wealth, environmental integrity, and social balance (Gladwin et al. 1995, cited in Gao and Bansal,2013). Environmental integrity recognizesRead MoreBusiness Effectiveness Indicator Of New Zealand Drug Foundation1361 Words   |  6 PagesDRUG FOUNDATION AS A NON-PROFIT ORGANIZATION AND DOUGLAS MANUFACTURING LIMITED AS A PROFIT ORGANIZATION Executive Summary The content of this paper is about how to analyze the service delivery, marketing, public relations and financial system, utilized by the New Zealand Drug Foundation as a nonprofit organization and Douglas Manufacturing Limited as profit organization. Introduction The New Zealand Drug Foundation also known as (NZDF) is one of the organization withstand in debates for more 20Read MoreSustainability in Organizations1271 Words   |  6 Pageson the topic of change and sustainability in organizations relating to technology, innovation, leadership and human sustainability. The basis of my review is through the use of various journal articles. INTRODUCTION Change is one of the aspects that organizations are faced with almost on a daily basis. Organizations are forced to adapt to it for them to be successful in the industry this is because there are constant changes in the environment. Changes that organizations and companies adopt includeRead MoreSustainability Analysis : The Rain Forrest Alliance And Dole Food Company1136 Words   |  5 Pagescorporations alike have utilized the term â€Å"sustainability† in order to convey their respective agendas for general sustainability in environmental, social, and economic realms. In spite of their initiatives, there has yet to be a generally agreed upon, uniform definition for â€Å"sustainability.† This lack of semantic clarity has promoted skepticism among some parties, skepticism primarily focused in the legitimacy of sustainability agendas, as well as the idea of sustainability in itself (Context DevelopmentRead MoreSupply Chain Sustainability ( Scs )1505 Words   |  7 P agesSYNOPSIS This report focuses on the importance of supply chain sustainability (SCS) and the what are the benefits the sustainable supply chain can bring to the relevant stakeholders. The final section of the report illustrates how to developing and implementing a sustainable supply chain strategy in business environment. The examples of Starbucks and IKEA as the sustainable supply chain organizations are used to support the sustainable view in this report. There also are some other examples usedRead MoreShort Report of Review on Sustainability Disclosure Essay1088 Words   |  5 PagesTo: Finance Director Subject: Short report of review on sustainability disclosure There is a growing trend among companies to disclose and report their social and environmental impacts not only concerned with the financial performance of a company but its impact on society and environment. Thus, sustainability becomes an important issue. Sustainability is the capacity to endure and is the long-term maintenance of responsibility, which included environmental, economic, and social dimensions. ItRead MoreSupply Chain : A Source Of Competitive Advantage1658 Words   |  7 PagesSupply chain has gained importance in the current world of business. With the advent of globalization and competitive advantage being key aspects of organizational existence, it is essential to look into sustainability of the same. This research paper focuses on the need for this sustainability and how supply chains can make a difference to the sustainability of the planet. It will also explore supply chain practices that could be a source of competitive advantage. Introduction In the world ofRead MoreSustainability From A Strategic Business Perspective Essay1190 Words   |  5 PagesSustainability from a strategic business perspective is the potential for the long-term well-being of the natural environment, including all biological entities, as mutually beneficial interactions among nature and individuals, organizations, and business strategies. (O.C Ferrell, Fraedrich, Ferrell, 2015). Business sustainably is often defined as managing the triple bottom line – a process by which companies manage their financial, social and environmental risks, obligations and opportunities. TheseRead MorePrison Industrial Complex And Its Interrelationships1734 Words   |  7 Pagesto reduce the rebellions which occur and also maintain order which can be generated by the most dangerous people in the society. In pursuit of securing the urban areas, there have been changes in the social relations, the economic and cultural importance. All these have made changes in the American law enforcement agencies and correction facilities which has led to zero tolerance revolutions. According to Sudbury (2005), the relationship existing in urban fears, the politics of security and surveillanceRead MoreEssay On Green Hrm Practices1666 Words   |  7 Pagesâ€Å"Impact of green HRM practices on organization sustainability and employee retention† Abstract Green HRM is an emerging concept in the field of management which explains the integration of environment friendly practices with HR department of the organization in order to achieve long lasting sustainable growth. This review paper gives you an insight on Green HRM practices for sustainable growth and higher retention of employee in the organization. The data is collected from secondary source such

Domestic Violence And The Ongoing 911 Calls For Domestic...

Introduction Police Departments struggle with the ongoing 911 calls for domestic disturbances. The majority of domestic disturbance calls are nonviolent, verbal disputes. There are repeat callers where police respond so many times that they know them by name and their background. However, most of those domestic incidents do escalate to violence. NCVS reports that domestic violence accounts for 21% of all violent crimes. Woman against abuse reports that more than 1 in 4 women and 1 in 7 men have experienced severe physical violence by an intimate partner at some point in their lifetime. Domestic violence takes on many forms such as: 1. Physical—hitting, slapping, punching, 2. Sexual—forced sexual intercourse 3. Emotional—name calling,†¦show more content†¦In addition, another factor to look at is how many times were they referred to get a protection form abuse order and how long did it take them to actually get the order. Did the victim wait until things got to the point where he physically hurt her before getting the order? Or did she go as soon as she felt threatened? Hypothesis Repeated verbal domestic incidents invariably lead to physical violence. Methodology How many calls to a location for domestic incident where it is verbal, lead to the escalation of physical violence? Data Collection Data will be collected from police departments in four districts: [1] 75-48D reports and [2] Victims Assistance Officers database. Victims Assistance Officers (VAO) are assigned to every police district in Philadelphia. The VAO has to keep an ongoing database of domestic incidents reported to their police district. The database holds name and other demographics, but the main function of the database is to count how many time a person made a police report for domestic incident and forward those reports to Woman Against Abuse when the number reaches 2 and all the rest go to the Domestic Violence Unit in the detective Bureau. This database is most important data needed as well as 911 call records. Getting signed permission from the willing participants, to obtain hospital records will be check against the police reports. Sometimes injuries are

Juvenile Gang Pros And Cons - 1510 Words

The concept of Juvenile gang’s is not unknown to the world. They can be found in any corner of the world and any ethnic/racial background. Gangs have been around since humans learned how to get into organized groups. This was about around the time of the middle ages. In fact, the first recorded history of such gangs was in the city of London (Sheldon., Tracy and Brown, 1996). For America, it was not until the early 1800s when juvenile gangs became a problem (Sheldon., Tracy and Brown, 1996). This being due to the social and economic problems in this period. Due to the wars, Immigration, and financial situation of the time, many juveniles see the gangs as a refuge from their situation. There are many reasons as to why a juvenile will seek†¦show more content†¦The number of gang members increased by 46% between 1996 and 1998 (Cox et al., 2014). Since 2001, It has been reported that there are at least 4,000 gangs in the United states with an approximate following of at l east 200,000 Juveniles (Duffy and Gillig, 2004). A lot of these Juvenile gangs are broken up by race/ethnicity. In the 1920s, European Americans made up about 90 percent of the gangs in the United States (Duffy and Gillig, 2004). Among the earliest juvenile gangs were those of Irish background that had immigrated from Ireland to escape the life they had lead from there. From there, there were the Jewish gangs that had escaped the holocaust and the Italians that had fled from dictatorship of their home country (Cox et al., 2014) One of the more famous of the European gangs of this time would be the Death rabbits. The Death Rabbits were notorious for beating up other gangs with their spiked baseball bats with a dead rabbit’s head on the end (Kramer and Karr, 1953). On the other hand, African Americans made up about 7 percent of the total gangs in the United States (Duffy and Gillig, 2004). The longest running gang in United States history would have to be the Chicano gangs (She ldon., Tracy and Brown, 1996). The Chicano gangs had been around for approximately 50 years and occupy most of southern California. (Sheldon., Tracy and Brown, 1996). Society has since become more open to the mixed racesShow MoreRelatedCalifornias Proposition 212140 Words   |  9 Pagesexplain the pros and cons about this proposition; as well as what voters voted for when they chose â€Å"yes† for this proposition. Research will be done in order to explain what the reasoning for Proposition 21, and the changes that occurred when it enacted in the State of California. The following information will be provided as well; prosecution of juveniles in adult court, juvenile incarceration and detention, changes in juvenile probation, juvenile record confidentiality and criminal history, gang provisionsRead MoreSchool Uniform Persuasive Essay by Javairia Haq764 Words   |  4 Pagesgoes to her locker quietly, suddenly after getting out her books, five older students surround her. The oblivious teachers and distracted staff don’t even bother noticing older pupils ridiculing the young girl’s outfit, teasing and tormenting the juvenile girl about her revolting clothes till she cries. Finally after the bell rings for 2nd period the older students leave. It caused the young girl to be more embarrassed and humiliated. Schools all across America should be required to wear school uniformsRead More Preventing Juvenile Delinquency Essay1386 Words   |  6 PagesPreventing Juvenile Delinquency The saying is that history often repeats itself. If this is true then society will have to deal with the complex burden of juvenile who eventually become adult criminals. However, if this saying is not true then the community in which juvenile delinquency exist must have the tool necessary to divert the youth in the community. If one is to change delinquent youth’s behavior, they need to variegate the justice system in order to prevent juvenile delinquent recidivismsRead MoreCauses And Consequences Of Juvenile Delinquency Essay1657 Words   |  7 PagesCauses of Juvenile Delinquency Delinquent behavior has been a serious and expensive problem in American society for a prolonged period of time. Although the delinquency rate has declined, it is still one of the highest in comparison to other countries in the world. Discovering a single cause of juvenile delinquency is difficult, but there is no doubt that a combination of various theories and factors could point researchers in the right direction of establishing a source. Theory and researchRead MoreJuvenile Offenders And The Criminal Justice System860 Words   |  4 Pagesor trip to juvenile facility, juvenile is becoming part of the criminal justice system. For many youth it is their first contact with the justice system however for some others it is a very familiar process. So once juvenile is making face to face contact with the police officers, his life is in the hands of that officer who can make very important and sometime life changing decision for that youth. It is up to that officer to determine whether the youth will be headed to the juvenile facilitiesRead MoreAutomatic Transfer Law: An Effective Policy? 1171 Words   |  5 PagesThe juvenile justice system has gone through many transformations and changes in sentencing guidelines since its inception. These guidelines were put in place to establish a process through which juveniles are guaranteed resources for a chance at rehabilitation and integration back into society as a law-abiding citizen. Juvenile courts have a wide range of sentencing options which they can impose on juveniles or youth offenders found guilty of a criminal offense. The automatic transfer law is theRead MoreEssay on The Psychology of a Female Gang1248 Words   |  5 PagesRunning head: THE PSYCHOLOGY OF A FEMALE GANG Week 7: The Psychology of a Female Gang Latoya J. Valentine Everest University CCJ 4656-1 Gang Activity and Drug Operations – 1 Professor Brad  Anders 11/25/12 Instructional Activity As research and understanding of female gangs is imperfect or lacking, the criminal justice system would benefit by developing new methods for dealing with the increasing number of female gangs. To be effective, law enforcement officials should first acknowledgeRead MoreEssay on Juvenile Delinquency1652 Words   |  7 PagesJuvenile Delinquency Everyday we read in the newspaper or watch T.V and hear news of crimes committed by Juveniles. With all of the crime being reported by the media about juveniles, one can’t help but wonder if all of our nation’s youth are juvenile delinquents. Although there are many cases where the juvenile did not commit a serious crime, there are others where the crime is so bad the juvenile court system tries the juvenile as an adult. Instead of seeking help for the individual, our justiceRead MoreProblem Solution Essay1641 Words   |  7 PagesProblem solution essay Final Draft. GANG VIOLENCE IN AMERICAN SCHOOLS There are approximately 27,900 gangs, with 774,000 members, impacting towns, cities, and communities across the United States. According to a recent bulletin released by the Office of Juvenile Justice and Delinquency Prevention, 23 percent of students aged 12 through 18 years reported presence of street gangs in their schools. Almost half (46%) of students in public schools reported street gang presence. In addition, 21 percentRead MoreNeighborhood Watch Program : Prevent Criminal Activity1568 Words   |  7 Pagescriminal activity. I have seen this multiple times on administrative calls in and around the neighborhoods and homes. I have observed too many times where people have sprayed painted on road signs and empty buildings. In my patrols, I have seen where juveniles are out all hours of the nights unsupervised by their parents to just run around creating problems. These areas of the neighborhood are the prime requirements for the programs, to assist the Police Department. The c ombined effort of the Police Department

The Lasting Impresion of Reality Tv and Its Lack of Moral free essay sample

So in order to keep up ratings shows were forced to show what people wanted to see. As our country has slowly let go of morals and standards, its people have been forced to adapt. Reality television has been forced to diminish all possibilities for ever being labeled as moral. It has taken a direction for the worse and shows today lack little meaning or value. In its most current state, television shows force its younger viewers to grow up faster, making younger and younger kids do adult things. These reality shows exemplify things such as sex, drugs, violence, and self-harm. Television producers these days simply have no problem exposing the youth to this rubbish. In fact, the producers are specifically targeting the youth with their unmoral and controversial shows. They often reward the rebel characters with extra TV time or book them for another reality show, while the moral and respectable characters are made out to be boring and hardly ever get rewarded. We will write a custom essay sample on The Lasting Impresion of Reality Tv and Its Lack of Moral or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page America keeps asking what is making each generation less and less moral, but they fail to recognize what kinds of examples are being set. Children have not become more influential, they simply have been influenced by worse things. In the past few years, there has been a major change to reality television that diminishes its moral teaching reputation. From music videos of half naked women to reality shows full of betrayal, lies, and more vulgar than most can handle, the state of American television is in trouble. So where can you turn to when you want to avoid these unmoral shows and watch something good for a change? Well there is no clear-cut answer. Sadly, even some of the biggest networks such as CBS and NBC have started targeting the young crowd with shows that are completely inappropriate. The only solution to this problem is to simply search around a bit to find the perfect show for you. Use sites such as TVguide. com and Amazon. com to check out some reviews and customers opinions on the show before you start getting into it..

Modeling of Market Segmentation †Free Samples to Students

Question: Discuss about the Modeling of Market Segmentation. Answer: Introduction Nestle is one of the leading FMCG company, founded in Switzerland. Currently, the company is having an operation in almost 86 countries. The company consists of the 339,000 employees along with the sales of more than $130 billion in 2014. By the year 1906, Australia had become the second largest export market for the company. Nowadays the company is making the sales of more than $ 550 million across the world. Nestle include some famous brands such as Nescafe, gourmet, Kit Kat, Maggi, Nestea, etc. (Nestle, 2017) The company is having a good market and follow the marketing strategies. The company has adopted the culture of different countries and has established their operations. The report talks about the market segmentation, target audience and position of the brand in the market (Venter, Wright, Dibb, 2015) Market segmentation is marketing concept that is used by the company's to understand the customer's requirement by satisfying their needs. Different customers have different requirement, it is difficult for the company to satisfy the needs of the customers at the same time or collectively. This is the reason each and every organization is following market segmentation strategies (Boone, Kurtz, 2013). There are 4 types of market segmentation on the basis of customer characteristics. Geographic area Demographic area Psychographic area Behavioural area Geographic segmentation: - This segmentation is based on the location of the customer. The target audience preferences vary according to their locations. Geographic segmentation can be done on the basis of the world or country region or rural area segmentation (Peck, Christopher, Clark, Payne, 2013). Nature; Nestle has segmented its current market for Nescafe Ice on the basis of geographic weather such as warm and cold. Nescafe Ice is a coffee which may be consumed with ice. During the cold season, most of the customer avoid consuming ice. This shows that nestle make the product available according to the demand of the product. Demographic segmentation: - This segment includes the target market on the basis of the age, gender, family size, income, etc. nestle main products are based on the generations (Dietrich, et. al., 2015). Different products like Cerelac, lectogen, Koko, Krunch, Nido contain different segment market according to the products. Age: - Nestle offers it products to people that consists different age group. It totally depends on the product which product they are offering. Each product of company contains some or other minerals; those are inculcated by company according to different age group peoples. Nido; it is nutritious milk which is available for the childrens whose age group is 2 years or above. This product contains 25 minerals and vitamin D which helps in the growth of the children. Cerelac; ceralac contains a mixture of milk and rice which is available for the one year baby. So the company targets new born babies. This product fulfills the demand of nutrition in foods. Nesquick, Koko Krunch; this is a chocolate milk for babies. It contains vitamin, protein, and minerals that plays an essential role in child's required growth. Income: - Nestle targets the customers on the basis of their income. Nestle product is also available for the low-income group people. The most popular product of a company that is used by the people is Nescafe coffee. Psychographic segmentation: - This segment involves the market based on the values, attributes, a lifestyle of the people, etc. (Hamka, et al., 2014). Lifestyle: - Lifestyle includes the living standard of the people. Products of a company are in demand because of hike in the living standard of people. Peoples consume nestle products as this indicate their rich and prosperous lifestyle. Social class: - The products of the nestle brand itself shows a class. People who consume the products think that consumption of this product will add to the class. Behavioural segmentation: - This market strategy is actually based on the consumer buying behavior. It segregates the market on the basis of the knowledge of the customers, their attitudes towards the product (Browne, Pullinger, Anderson, Medd, 2013). Benefits: - The market of the Australia is segmented according to the requirement of the product. Nescafe coffee is in demand by the people after knowing the benefits. Similar with the cerealc that contains high nutrition that is beneficial for the child whose age is less than a year. The products are more in demand because the customers keep knowledge of the product and they have a preference for the products. Advantages and disadvantages of different segmentation Segmentation Base Advantages Disadvantages Geographic segmentation Geographical segmentation allows companies to consider cultural differences of different countries across the world. Provide an opportunity to the company to expand the business globally after understanding the culture of the countries (Nasiopoulos, Sakas, Vlachos, Mavrogianni, 2015. In this segmentation, a company needs to assume that all the customers are similar and have similar demands. Demographic segmentation It is very simple to apply for the companies. Companies can consume the data available with the government. Required data related to the consumer and their preferences can easily obtain by the company (Gunter, Furnham, 2014). Different consumers of a different age group and income group have different demands. So a company may find difficulty in segregating the group. Psychographic segmentation The organization can give better insight to the customers in understanding the needs and motives of the customers. A better understanding of customer needs may help a company to deliver a better experience to the customers (Bo Liu, et.al., 2014). Organisations who consider this segment need to acquire appropriate data/research that can be used by the company for segmentation. Behavioural segmentation This segmentation is often used by the company to attract the heavy users. It can also be utilized to identify the knowledge that customer has regarding the product that company is offering. This segment is dependent on the detailed market intelligence, database, testing, and experimentation. This makes it an expensive process (Vinerean, Cetina, Dumitrescu, Tichindelean, 2013). Target market A target market is a group of individuals which is targeted by the company for their products. The company target audience on the basis of segmentation. Nestle distributed their target market because of a numerous number of requirements and wants of the company. Nestle decided to choose differentiated marketing (Gilani, Kazemi, Asadi, Samadzadeh, Atashpanjeh, 2014). This shows that company target different customers according to the requirement of the customer for different products. This is done on the basis of different ages, occupation, season and climate. Primary and secondary target market The company makes separation in the target market. They target on the basis of a primary and secondary target market. The primary target audience includes the customers who are most likely to buy the product. On the other hand, the secondary market includes who second most important customers for the company. Nescafe is a preferable product for the consumers (Begum, 2015). The primary target market includes people who like to prefer coffee on the regular basis without any hassle. Customers who want to enjoy different flavours of the coffee (latte, mocha, Cappuccino). Demographic segmentation is a primary target for nestle company. The age group which is considered as the primary target is 20-35 of middle and upper class. Nestle cerealc is increasing in the demand. This is the reason customer consider new born babies age of 1-5 years into the primary target market. The secondary target market of a company include the people of the age group of 35-50 or 5-20. The reason begins there are some of the products like nestle kit kata and Maggi which is mostly preferred by the people having the age group of 5-20. The Nescafe one of the products of the company is least in the demand by the age group of 35-50. Apart from the age group, income group also matters. The average and low-income group are considered in a secondary target market. The below given is the customer profile of the company. This customer profile is based on the segmentation. This shows that from each segment how company targets the audience. Consumer profile of nestle company Geographic dispersion Urban suburban position (no rural positioning done as it is not cost-effective) Family life cycle Full nest-I Social stratification Upper- upper class Lower- upper class Upper- middle class Age segments Infants (0-5) Mothers (18-45) Childrens, adults, youth and teenagers of different age group Income Average Above Average High-income group people Gender Male and female, including childrens Lifestyle or social class People who maintain a high standard of living and people who believe in social class. Social class Some people believe that consuming products of a company will add value to their class and social status. Occupation Youth, working professionals, athletes, health enthusiast, and sports enthusiasts. Positioning Positioning defines as the place that a brand captured in the mind of the customers which is different from its competitors (Armstrong, Kotler, Harker, Brennan, 2015). Nestle is making a place in the market very easily as compared to its competitors. The above image shows the perpetual map of nestle company in which position is visible. The company position is in between the high price and high quality. The company is following different strategies to maintain the position in the market. There are some of the strategies which are explained below that company follows (Shank, Lyberger, 2014). Strategy related to product differentiation: - Nestle makes available different products to their customers. The company provide a product such as Nescafe coffee, Maggi, Nescafe ice, etc. company provides different products which make the brand popular in the market. The customers who are not aware of the product will get to know about the product. Maggie includes instant Maggi in 2 minutes which contain minerals and vitamins (The Next Practice, 2017). Strategy related to Channel differentiation: - Channel of distribution followed by a company is unique. The company believes in delivering the products to the customers through experienced market salesman and transportation. Hence, their products are going to be easily available to the customers (Silva, 2013). Strategy related to Image differentiation: - The logo of the company is unique and different from the competitors. The customer can easily choose nestle in the market for its effective benefits for nestle products. The logo presents the image of the company. Recommendation for positioning strategy Nestle can work on the positioning strategy of the company. The company should try to implement the standard testing ways. The standard testing will reduce the faults in the products. The products introduced by the company need to be tested and there should be some standard. Products are offered from infant to youth or aged. So a company should try to deliver best quality products that will enhance the position of the company in the market. Cerealc is one of the products which are offered to infants. Hence, the company should make sure that they are delivering a tested product. Earlier while testing food quality it was found that Maggi contains lead in it. This case created an impact on the positioning of the company. The customers of the company either switched the brand or started using Maggi again after some time. This shows that the company needs to focus on the testing of the product and the quality of the product. Positioning is based on the quality of the product. This also impacts the demand and sales of the product. The company needs to maintain the standard of the products that they are offering to the customers. This will help in enhancing the position as well as the demand of the product. Conclusion The report throws light on the segmentation, targeting and positioning of Nestle. The company is a largest food processing company. With the change in the time, there is a change in the demand of the customers. The company believes in providing quality services to their customers to increase the efficiency of the target audience. This target audience is separated into different segments. Segmentation is done by the company considering the demands of the product by the customers (Keegan, Green, 2015). The quality product and services of the company will enhance the position of the company in the market. To enhance or to maintain the positioning of the company follows some strategies. The company should test the product before introducing it into the market. References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015). Marketing: an introduction. Pearson Education. Begum, T. (2015). Critical analysis of Amra Korbo Joy (AKJ). 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