Rubber Boom Slavery Essay - 702 Words

Rubber Boom Slavery Dating back hundreds of years the indigenous people of South and Central America had discovered the many uses of rubber, taken from what is known as a Hevea brasiliensis or more commonly, a rubber tree. When the latex is extracted from the tree it is hardened and formed into rubber which natives would use for numerous tasks such as making shoes, handles for tools, and even rubber balls for sports (Dean 23). Due to its useful yet uncanny features it created an immediate buzz of curiosity within the European colonies who occupied much of South America during the late 18th century. Word spread and it soon became a resource of high demand back in Europe whose industrialists sought fortune in collecting and selling†¦show more content†¦The financial success in Latin America was evident in cities such as Manaus, which transcended from a muddy Amazonian village to a rich trading city over the course of the Rubber Boom (The End of Slavery). The happening of World War I marked th e peak of the boom as the need for rubber inflated to supply troops who used the rubber for a range of different battle objects. Such a demand required the need for more slaves so the drive expanded as the rubber barons brought more servants over from Africa who were treated just as poorly as the Brazilian natives. Many slaves fled the river side towns where rubber development was common and developed communities deep within the rainforests to avoid being enslaved by the Europeans (The Indigenous Poromonas). Different ethnic groups who once called the banks of the Amazon their home were pushed outside their original habitat as a result of the rubber boom. Many tribes and native colonies were declared lost or hidden after escaping the European colonies but began reappearing after the rush began to die down. As the rubber business thrived the amount of rubber trees began to decrease and the price of rubber skyrocketed due to its scarcity. The high price of rubber stimulated the se arch for alternative sources which began when a British man smuggled rubber tree seeds out of Brazil and planted them in Southeast Asia which remains a prominent rubber supplier to date (TheShow MoreRelatedChristopher Columbus s Discovery Of The America1132 Words   |  5 PagesColumbian Exchange included things like natural rubber (Nunn Qian, 2010). Natural rubber is produced from latex which in return is produced when plants are cut and/or punctured (Nunn Qian, 2010). Most of the rubber came from Central and South America (Nunn Qian, 2010). People used rubber for containers, boots, tents and many other products (Brockway, 1979, pp. 144–45). Rubber became so popular â€Å"that between 1900 and 1908, 4,500 to 6,000 pounds of rubber were exported each year from the Congo FreeRead MoreEurope Is Nothing Without Africa Not The Other Way Around1104 Words   |  5 Pagescatering to religious matters, ending with improving the lives to the natives. But just as many other cou ntries Belgium immediately exploited the Congo and its inhabitants. This was all due to the mass rubber requirements in Europe and the new discoveries in the Congo. Insert of the amounts of not only rubber but ivory Africans were forced to produce mass amounts and day and were killed if standards weren t meet. â€Å"There is so much ancient blood in this peninsula† Dubois expresses as his Portuguese journeyRead MoreKing Leopolds Ghost1884 Words   |  8 PagesIn the 1880s, as the European powers were carving up Africa, King Leopold II of Belgium seized for himself the vast and mostly unexplored territory surrounding the Congo River. Carrying out a genocidal plundering of the Congo, he looted its rubber, brutalized its people, and ultimately slashed its population by ten million--all the while shrewdly cultivating his reputation as a great humanitarian. Heroic efforts to expose these crimes eventually led to the first great human rights movement of theRead MoreThe Scramble For African Colonization Of Africa1733 Words   |  7 Pagespolices during the 1880’s. Not long after With the economy not thriving anymore they need to find something else. A Scottish man invented the rubber tire and it completely changed the Congo free state overnight. It completely changed the economic prospects and fully changed the Congo’s finical problems. Sadly, the agents who were in control of the harvest of rubber were paid based on salary. Thus, it was very easy for them to double their salary based the quota that their villages made during the weekRead More King Leopolds Ghost Essay2090 Words   |  9 Pagesthe unloading and reloading of the ships arriving in Antwerp, Belgium. As Morel watched the shipments arrive he noticed something, a great amount of ivory and rubber were being transported into Belgium but nothing was being taken out, as the book states: There is no trade going on here. Little or nothing is being exchanged for the rubber and ivory†¦with almost no goods being sent to Africa to pay for them, he realizes that there can be only one explanati on for their source: slave labor. (p.2) Read MorePartition and Scramble of Africa1582 Words   |  7 Pagespopulations to move and enjoy new forms of leisure. Consequently, the production of those equipments required tremendous and reliable supplies of raw materials such as rubber and steel. The First Industrial Revolution had already led western industrialists to exploit the European natural resources. Furthermore, products such as rubber were only available abroad. Consequently, necessary raw materials were imported from Africa. The desire to explore markets abroad. Industrials needed to investigateRead MoreThe European Colonization Of Africa1855 Words   |  8 Pagesâ€Å"humanitarian† work there forever (Hochschild 1). Morel worked for an English shipping company that was responsible for cargo going between the Congo Free State and Belgium. What Morel noticed was that ships from Africa were filled with rich, exotic goods like rubber and ivory, but the ships headed to Africa from Belgium were filled with military members and various firearms and ammunition (Hochschild 2). Morel made the conclusion that the cause of this odd â€Å"trade† between Europe and Africa was slave labor. EuropeanRead MoreEssay on Room 101 Script1605 Words   |  7 Pages(laughing) Do you here that Jamie!? (Shouting to the end of the stage) (Audience giggle) Paul: So then Haille, what’s first object to banish? Haille: Well it would definitely have to be spiders, I absolutely hate them! (A rubber spider comes out on the conveyer belt and stops under a large silver tube with room 101 marked on it) Paul: I think we’ve gathered that (smiling) (Audience giggle) Haille: But honestly what purpose do they serve? Paul:Read MoreEssay about King Leopolds Ghost2630 Words   |  11 Pagesonly be employed by industrial progress in the transportation department allowing the punctual delivery of rubber, which was in high demand due to the rubber boom. The steamboat provided relatively smooth travel across the unusual geography of the Congo for white men working in the Congo. The popular development of railroads in the Industrial revolution provided quick transportation for rubber, ivory, and without it, the territorys riches could not be brought to the sea except on foot (HochschildRead MoreHis171 Part 7, E3 Eznotes5586 Words   |  23 Pagesregions of Africa and Asia. d. colonial officers deciding on their claim to a piece of territory.* e. mercenaries and escaped convicts. 6. Among the cultural motives for the New Imperialism was a desire to a. spread Christianity. b. abolish slavery. c. civilize people of the colonies by bringing them Western education, medicine, and customs. d. end oppressive treatment of women, like sati. e. All of these* 7. The colonies offered job opportunities to European women, who often a. served

Video Game Effects On Young Children And Young Adults Essay

. VIDEO GAME EFFECTS ON YOUNG CHILDREN AND YOUNG ADULTS Carlsbad, California Legoland is consists of video games, and Angry Birds Theme Park in China Universal Studios in Hollywood, California both also involve video game entertainment, therefore everywhere you go videogames follow! Obviously, the better technology gets the more accessible video games are becoming. Over 90% of the young adults and young children population play video games in the United States play video games. Unfortunately, 90% of those games involve mature content that often includes violence (â€Å"Little By Little, Violent Video Games Make Us More Aggressive†). Many parents think nothing of supplying these video games for their kids because they want to see them as happy as possible. But little do they know as they grow, their minds and all the experiences they go through, stick with them forever. Although guardians can be the best parents, video games can raise some kids themselves. Video games make a huge impact on youth, who play them for an excessive amo unt of time; these video games are preventing them from having an open mind and flourishing in their lives. Playing violent games can and does stir hostile urges and mildly aggressive behavior in the short term. Adolescents spend so much time on their video games, putting thoughts of shooting, cursing, and extreme acts of violence in their head; they spend an extreme amount of time on video games. Children who are so attached to the video games doShow MoreRelatedThe Effects Of Video Games On Children And Young Adults2096 Words   |  9 PagesVideo games have been a part of the lives of millions since the 70s when the original pong game came out. They have since evolved into games of violence and aggression in almost all video games that kids think are â€Å"fun†. Violent video games today affect children and young adults in a negative manor and promote aggressive behavior and can be a bad influence on their undeveloped minds. Children are so easily influenced because their frontal lobe, which is the decision making part of the brain, is notRead MoreThe Effects Of Video Games On Soc iety And Corrupts Children And Young Adults Into Doing Bad Things1399 Words   |  6 PagesVideo games have been the subject of many criticisms throughout the years. One of the main criticisms is that violence in video games causes violence in society and corrupts children and young adults into doing bad things. A game series that is constantly in the spotlight of this criticism is none other than the Rockstar Games’ series Grand Theft Auto. The most recent implementation in the popular franchise is GTA V, which follows three main protagonists throughout their daily lives and involvementsRead MoreThe Effect of Violence in the Media on the Minds of Adolescents1539 Words   |  6 Pagesfilter what our children are exposed to. The media doesn’t force the violence on the young children, but they are setting standards for what children may think is ordinary behavior or language. (Felson) Violence is found in almost everything anymore, regardless of the movie, show or vide o games. There is some type of violence involved, and it’s almost becoming â€Å"normal†. (Felson) With forcefulness being observed in animations, sports, sitcoms and dramas, it’s likely to make children believe that thisRead MoreThe Effects Of Media On Young Children1742 Words   |  7 Pages Observational Learning the Young Child Luciana D. Lavilaire Florida International University Prof. Marie Daurel - P. 1 Abstract This paper intends to bring awareness to the harmful effects of the media on young children. Through this paper, I will investigate the claim that television promotes observational learning. I will describe the obscenities the media exposes to children. With that, I will explain how the media causes aggression in consumers, especially those of youth. ThisRead MoreVideo Games : An Unhealthy Lifestyle1289 Words   |  6 Pages Children these days who are more focused on playing video games are at risk of having an unhealthy physical lifestyle. Video games play a part in a child’s health in that it could be the reason they do not get enough physical activity. This could lead to an unhealthy lifestyle in which they could become overweight and continue to be overweight as young adults. According to Melchior, Chollet, Fombonne, Surkan, and Dray-Spira’s research they stated â€Å"Young adults who reported playing video games onceRead MoreMedia Violence And Its Effect On Society1184 Words   |  5 PagesIn recent years, many scholars have begun to examine the negative effects of media violence. There is a debate on whether negative effects directly derive from media violence. Because media violence has been proven to have a negative effect on society, this essay will argue that there needs to be more censorship on media violence. I will first examine the influence media violence has on mass shoot ings. Next I will discuss a study relating to dating violence, certain movies and shows encourage datingRead MoreThe Effects of Video Games on Children1288 Words   |  6 PagesThe Effects of Video Games on Children Technology today has progressed rapidly from generation to generation. Children and young adults are both into video games and the latest gadgets out there. Video games have been available to customers for the last 30 years. They are a unique way to entertain individuals because they encourage players to become a part of the games script. Victor Strasburger an author of â€Å"Children, Adolescents, and the media† stated â€Å"The rising popularity of video games hasRead MoreThe Effects Of Violence On The Media1550 Words   |  7 PagesThe effect of violence in the media is a big controversy; some say it affects are society and others say that there is not any proof of this. There are many theories on how violence in media does, and how it does not, affect our society. Many people claim watching television or even playing video games will affect children’s or young adults’ minds. Researches claim that they found no evidence of change in aggressiveness in childre n or young adults while playing video games. 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Although many adults participated in this association, children were the main crowd of this attraction, in the next following decades, children that play video games will gain remarkable techniques. As a result, video games have positively influenced children that would enhance menta l

Significance of Business Ethics-Free-Samples-Myassignmenthelp.com

Question: To what extent do business ethics concepts (ethical culture, ethical leadership, ethical climate etc) explain the "systemic cultural issues" at SMRT? Answer: In the recent times, several factors lead to the growth of the business. Ethics is one of such crucial element responsible for business growth as ethical behavior brings vital benefits to the business in the long-run. Ethical behavior helps in developing long-lasting positive impact on the growth of the company. This includes the ability to retain and attract the highly talented employees by building a positive reputation within the organization. The significance of ethics in business is far beyond morale of organizational team bond and employees loyalty. The ethical activities in the business is directly related to the organizational profitability both in the long-term and short-term (Trevino and Nelson 2016). The investors nowadays seek out mostly ethical operating firms to be socially responsible. According to Trevino and Nelson (2016), organizational culture and ethics both are the key components relating to the success of the company. The ethical codes lead to the systematic and smooth flow of the business in the organization. In the current scenario, abuses and fraud leads to major setback of the organization annually. There are many corruptions presently going within the SMRT. Bad and unethical behavior in SMRT is nothing new. On the other hand, Kish-Gephart, Harrison and Trevio (2010) commented that the major concerns lies in determining if the ethical lapses are due to the affect of bad apples (bad individuals) in the company or bad barrel that is the organizational environment. A systematic approach would lead to SMRTs cultural transformation that leads to sustainable results. Inadequate systematic approach is the only factor that stands out in the successful transformation of the organization. Effective communication between the management and employees would lead to t he growth of SMRT. Each organization is different having its own corporate culture and unique style of working. Organizational culture should be successfully implemented to achieve maximum efficiency. The ideologies, beliefs, values and principles of a company form its culture. The organizational culture control the methods and ways in which employee behave in the workplace and outside the organization. Lack of ethics in SMRT is due to poor planning and systematic failure in each segment of its business (Valentine, Fleischman and Godkin 2016). Valentine, Fleischman and Godkin (2016) commented that the employees are left unmonitored, which leads to the slack in the individuals performance and the tasks are usually left uncompleted and unmonitored. The employees are improperly trained and such untrained employees often make excuses for not finishing up the tasks as per the requirements of the business standards (Trevin and Brown 2004). If the business environment is not perfect or suitable than any norma l person would not be able to function adequately and therefore are called as bad apples of the organization. Last year, rainwater flooded in an SMRT tunnel through the opening near Bishan station, which was waist deep. It displayed the poor management culture present within the organization (SIM 2017). According to Loh (2017), organizational culture and leadership is interdependent on each other. The leaders affect the organizational culture through various aspects. This includes efficient attention, role modeling, recruitment, promotion and critical incidents. They are truly held responsible for the prevailing ethical behavior present in the organization as they affect policies, culture and practices. SMRTs fails in developing a clear standard for the organization. However, on the other hand, Soltani and Maupetit (2015) commented that the leaders or managers are unable to design an efficient plan that could communicate the company standards within the organization. An ethical leader present in the organization should be of a moral and good character. He should be trustworthy, honest, and concern for the people as well as society. Besides being a moral person, he or she should be able to set all the ethical standards for the organization. He should role model through visible action s, give rewards to their subordinates. He should also communicate about the values and ethics to be followed within the organization. If an individual possess both the traits, then only he or she can hold the reputation required for being an ethical leadership. According to Maynard (2008), effective ethical compliances program if practiced by the management helps in reducing the emerging possibilities of any negative public relation and penalties leading to misconduct. The organization should introduce carrot and stick approach. This means if the companies are able to prevent the prevailing misconduct within the organization and avoid penalties thee may receive carrot (reward). On the other hand, de Jong, Cur?eu and Leenders (2014) commented that if the company fails to follow the policies and procedures they would receive stick (punishment) for their penalties. The codes of ethics are the formal statements that convey the rules and guidelines that should be followed by the organization. This further helps the employees to identify key ethical issue and further provides a mean to resolve and address the functional areas of the business. According to the bad apple and bad barrel theory, commented by Soltani and Maupetit (2015) bad apple refers to the few unsavory individuals. They are responsible for unethical behavior and hence influence the ethical decision-making within the organization. On the other hand, bad barrel refers that people in the organization are not naturally unethical or ethical but are greatly influenced by the organizational culture that surrounds them. Systematic evaluation helps in determining the firm effectiveness that leads to organizational ethical performances and programs. It provides an objective and systematic approach that surveys the ethical condition existing within the organization. Bad and unethical behavior prevails in almost every organization. The major trick is to ascertain the present ethical lapses within the organization. The main point lies in knowing whether the ethical lapses prevailing are caused due to certain bad apples in the company or bad barrel that is the company i tself. If the problem of unethical culture lies within an individual (bad apple) then it can easily be rooted out. If the core problem lies in bad barrel, then it becomes quite difficult to find the perfect ethical solution (de Jong, Cur?eu and Leenders 2014). According to Biggerstaff, Cicero and Puckett (2015), the causes or factors related to increasing number of bad apples and employees misconduct in the organization are due to various factors. This includes lack of resources in the organization to get the jobs done and lack of familiarity with the standards applied for the job. Fear of losing the job makes the employees more stressful to complete the desired target. Moreover, Malik et al. (2015) commented that when employees believe that the organizational policies can easily be bypassed or override. They start bending rules for their personal gains and do not take the code of conducts seriously. The unethical employees or bad apples of the organization further believe to be rewarded irrespective of the means (Maynard 2008). Unethical behavior in SMRT often occurs in collectives as the employees are not individually accountable but as a whole. Malik et al. (2015) commented that peer influence is another major flaw present in recent times. The unethical behaviors in an employee make them feel as bystander apathy for their division of responsibility. If the top-level officials or employees fail to practice ethics on a daily basis, the codes and policies to be followed by the organization would be worthless. SMRT need to practice ethics religiously by making it an explicit part of each employees job description. More often, the SMRTs employees do not feel to do their jobs as nobody told them to perform their job. Therefore, it is important for the leader to take necessary measures and actions for the ethical behavior in the organization as few of the bad apples can often destroy the whole barrel. The factors responsible for bad barrel of an organization are inefficient business environment due to unethical companys culture and practices. A companys culture can easily be known through the behavior of its employees. SMRTs organizational culture has profound effect on the employees behavior. Due to prevalence of negative corporate culture within the organization, it becomes difficult to promote ethical practices. SMRTS corporate culture lags behind because of the lack of moral leadership. When the mangers or top-level leaders are unethical, the subordinates will definitely emulate the bad behavior. SMRTs Chief Executive Officer, Desmond Kuek recently resigned from his post due to constant break down and failure caused by the transport company (The Online Citizen. 2018). As a CEO of SMRT, the systematic cultures issues prevailing in the organization were raised for a number of times by the CEO but all were in vain. The SMRTs maintenance problem has too deep-rooted cultural issues . The company itself cannot resolve the deep-rooted unethical cultural issues in the organization unless each employees identifies the root problem and evaluate the problem for the cause (Biggerstaff, Cicero and Puckett 2015). SMRT lacks locus of control internally or within the management (as shown in appendix). There are generally two types of locus of control, internal and external. Internal is the belief that employees are in charge of the events occurring in ones life. While, external is the belief that chance fate or outside forces determines the organizational events (Malik et al. 2015). SMRT follows external locus of control approach by blaming others due to lack of self-efficacy. Unethical behavior in the workplace did not to be extravagant or too rampant within the organization. The corporate scandals and mismanagement structure of SMRT generally culminate due to the increasing damages that make the management situations more worsen. Almost majority of Singapore citizens have witnessed ethical misconduct prevailing within the organization. The most prevalent of them is unethical behavior within the organization, which is widespread and violates the company policies. According to Kangas et al. (2014), an ethical organization constitutes of effective communication, trust, openness, transparency, Integrity, value and openness. Most individuals are the product of the contexts in which they find themselves. The employees in the organizations should be socialized in their roles (Kangas et al. 2014). The expected role behavior is to be learned from other expectations. The leaders should give voice to the values as this helps the employees to be ethical by focusing on post-decision making. The employees should be lead to do the things more effectively by knowing their job appropriately. Generally, the organizational follows compliance approach, thus the organizational culture affects the people within the organization. The culture includes basic assumptions related to the concerns that are right and fair (Soltani and Maupetit 2015). The employees should express shared beliefs, values and assumptions that would hold the organization in a combined manner. Value based approach of ethics is highly inspirational and proactive in nature. The major emphasizes are given on expectations of high ethical standards and behavior (Nygaard et al. 2017). On the other hand, Compliance approach is punitive and reactive in nature. It emphasizes requires ethical behavior while obeying the law. Lack of ineffective leaders in SMRT is the main cause of bad barrel development in the organization (Scholten and Ellemers 2016). Business ethics should be in the blood line of any corporation. The effectiveness depends on various formal and informal systems with various policies and codes. Moreover, SMRT fails to reward their employees for their good performance, which further creates lack of enthusiasm and negativity within the workplace. SMRTs further lacks proper training and orientation program for the inexperienced or unskilled workers in the organization. The decision making process are also very ineffective leading to various mishaps and accidents by the company. Therefore, this leads to maintenance lapse within the organizational culture. An ethical organization system always requires ethical leaders with strong moral characteristics (Stevens 2008). Codes of ethics are just guidelines, which is meaningless unless applied in the organization as a part of culture. Bad barrel that is ineffective business environment is generally stronger cause than the bad apple. Even the good and nicest of employee turns ineffective in an unethical and corrupt organization. Employees in SMRT are most prone to do wrong or unethical practices, if they are unable to know the right thing. The organization lacks proper monitoring and assessment of code of ethics present within the organization. Inherently, ethical behavior starts at the top-level of the organization. Employees always emulate their own leader and the most relevant factor responsible for unethical corporate culture is the personal character of the employee. Code effectiveness should depend on the effective communication and cultural values. Unethical behavior culture in SMRT is mostly due to the result of bad barrel It is important for the leader to effectively communicate the ethical decisions as it would help in resolving SMRTs ethical issues. Positive work environment can also be created through the reward behavior that should be consistent with the code. Bad apples can be selected and sorted out but if the problem lies in the barrel itself it would affect the entire apple. The productivity and efficiency of the employees is severely affected if the existing business environment condition is negative and corrupt. Hence, it would be true to decipher bad barrel is stronger than bad apples. References: Biggerstaff, L., Cicero, D.C. and Puckett, A., 2015. Suspect CEOs, unethical culture, and corporate misbehavior.Journal of Financial Economics,117(1), pp.98-121. de Jong, J.P., Cur?eu, P.L. and Leenders, R.T.A., 2014. When do bad apples not spoil the barrel? Negative relationships in teams, team performance, and buffering mechanisms.Journal of Applied Psychology,99(3), p.514. Kangas, M., Feldt, T., Huhtala, M. and Rantanen, J., 2014. The corporate ethical virtues scale: Factorial invariance across organizational samples.Journal of Business Ethics,124(1), pp.161-171. Kish-Gephart, J.J., Harrison, D.A. and Trevio, L.K., 2010. Bad apples, bad cases, and bad barrels: Meta-analytic evidence about sources of unethical decisions at work.Journal of applied psychology,95(1), p.1. Loh, L. 2017.Forbes Welcome. [online] Forbes.com. Available at: https://www.forbes.com/sites/nusbusinessschool/2017/12/13/recovering-from-a-scandal-three-key-factors-in-getting-a-company-back-on-track/#5a2f3ac97614 [Accessed 19 Feb. 2018]. Malik, M.A.R., Butt, A.N. and Choi, J.N., 2015. Rewards and employee creative performance: Moderating effects of creative self?efficacy, reward importance, and locus of control.Journal of Organizational Behavior,36(1), pp.59-74. Maynard, B. 2008.Philip Zimbardo on Bad Barrels Authors@Google | Subversive Influence. [online] Subversiveinfluence.com. Available at: https://subversiveinfluence.com/2008/04/philip-zimbardo-on-bad-barrels-authorsgoogle/ [Accessed 23 Feb. 2018]. Nygaard, A., Biong, H., Silkoset, R. and Kidwell, R.E., 2017. Leading by example: Values-based strategy to instill ethical conduct.Journal of Business Ethics,145(1), pp.133-139. Scholten, W. and Ellemers, N., 2016. Bad apples or corrupting barrels? Preventing traders misconduct.Journal of Financial Regulation and Compliance,24(4), pp.366-382. SIM, R. 2017.Disruptions, flooding, fake work records: How systemic are SMRT's cultural issues?. [online] The Straits Times. Available at: https://www.straitstimes.com/singapore/transport/how-systemic-are-smrts-cultural-issues [Accessed 23 Feb. 2018]. Soltani, B. and Maupetit, C., 2015. Importance of core values of ethics, integrity and accountability in the European corporate governance codes.Journal of Management Governance,19(2), pp.259-284. Stevens, B., 2008. Corporate ethical codes: Effective instruments for influencing behavior.Journal of Business Ethics,78(4), pp.601-609. The Online Citizen. (2018).Desmond Kueks resignation will not solve SMRTs maintenance problem and its deep-rooted cultural issues. [online] Available at: https://www.theonlinecitizen.com/2017/11/06/desmond-kueks-resignation-will-not-solve-smrts-maintenance-problem-and-its-deep-rooted-cultural-issues/ [Accessed 23 Feb. 2018]. Trevino, L.K. and Brown, M.E., 2004. Managing to be ethical: Debunking five business ethics myths.The Academy of Management Executive,18(2), pp.69-81. Trevino, L.K. and Nelson, K.A., 2016.Managing business ethics: Straight talk about how to do it right. John Wiley Sons. Valentine, S., Fleischman, G. and Godkin, L., 2016. Villains, victims, and verisimilitudes: An exploratory study of unethical corporate values, bullying experiences, psychopathy, and selling professionals ethical reasoning.Journal of Business Ethics, pp.1-20

Strategic Marketing Creating Competitive Advantage

Question: Discuss about the Strategic Marketing for Creating Competitive Advantage. Answer: Introduction: The breakfast restaurant would mainly focus on attracting (i) lower and middle class customers, and (ii) economical budgeters, especially those living or working nearby. This customer groups are most likely to buy coffee and baked goods. The main idea is to reach out to the people who are avid coffee drinkers, and they vary in age. Market research shows that such customers prefer nice environment where they can relax, or meet with acquaintances, enjoy good food and get benefits life lucrative programs or discounts. Keeping in mind the trend the target market has been decided upon and the business plan is chalked out. These products consumption is mostly seen among standard coffee drinkers, young students and working travelers the proximity to large office buildings, retail corridors and nearby academic institutions will provide access to the targeted customer market. The restaurant would also meet the under-served need of foot traveler-friendly breakfast establishment for the bus travelers and nearby residents. References Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G., 2015.Marketing. Pearson Higher Education AU. West, D., Ford, J. and Ibrahim, E., 2015.Strategic marketing: creating competitive advantage. Oxford University Press.